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Quick Tips: Mobile Email Design

By Oct 01, 2011

Do you read email on your smartphone? You’re not alone. Keep this in mind when creating email campaigns. Your graphics should be small and limited. Keep text short and concise.
REMEMBER:

  • Use a single-column layout.

  • Put your logo and call to action at the top of the email. If you offer subscribers the ability to click through on a link, make sure the page they’re directed to was designed to be mobile friendly.

  • Black fonts on white backgrounds work best, as they usually do.

  • Keep the design clean — use white space and bullet points.

  • Make sure a text version is an available option.

  • Have a link at the very top of the message that allows subscribers to “view online” if their phones don’t display your email correctly.

GRANT A. JOHNSON, ambassador of fun, Johnson Direct LLC

Got an email tip to share? Contact Beth Negus Viveiros at beth.negus@penton.com