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Creative

Using Enewsletters to Drive Customer Behavior

By Craig Fitzgerald Monthly e-newsletters are an effective content marketing tactic, used by more than two thirds of marketers to distribute

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kia sorrento

Article

Apr. 04 2014




Using Enewsletters to Drive Customer Behavior 1

Enewsletters can engage customers throughout the buying cycle, driving continued customer engagement beyond the initial purchase.

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Email

Article

Apr. 01 2014




Are Your Email Clickthrough Rates Legitimate?

Are you measuring the right click through rate to determine the success of your email marketing efforts?

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Article

Mar. 21 2014




Increasing the Potential of Your Email File

Overmailing isn’t going to necessarily increase the potential of your email file. In fact, it might do the opposite.

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garnet-355

Article

Mar. 18 2014




Are You Deep Discounting? Maybe You Shouldn’t Be

Product devaluation due to deep discounts is one of the biggest problems facing merchants today, says Russ Gaitskill of Garnet Hill.

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email-envelope-screen-595

Article

Mar. 10 2014




Focus on Individual Consumers, Not Campaigns, in Email

The problem with traditional email marketing models is that they neglect to recognize there are real human beings on the receiving end of these messages.

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email-envelope-screen-595

Article

Mar. 03 2014




Retail Retargeting in Email on the Rise

Both online and brick-and-mortar retailers are increasingly using email to engage and re-engage customers at various points in their buying cycles.

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video-crop

Article

Feb. 21 2014




Dos and Don’ts for Using Video in Email

As the technology to showcase it improves, so does the use of video as an engagement device in email.

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Email

Article

Feb. 21 2014




Enewsletters Outperform B2B Promotional Emails: Study

B2B enewsletters outperformed promotional emails in both unique open and clicks in a recent study from Experian.

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Article

Feb. 16 2014




Make Your Email Look More Official Than Promotional

In direct mail, offline testing has taught savvy marketers something significant: Efforts which seem more official can clobber creative that comes across as promotional

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sock dreams

Article

Jan. 25 2014




Emails We Love: Sock It To Me

Learn how etailer Sock Dreams engages customers with newsletter creativity.

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