Chief Marketer Network: PROMO DIRECT MULTICHANNEL MERCHANT

Learn More »
HOME > Email Marketing > CREATIVE

Creative

Emails We Love: Back to School Round-Up

If you’re a parent, you’re in one or two camps this week. You’re either elated that the kids are finally out of the house and back in school, or, you’re as grumpy as the kids about school star

Read and Discuss

email-envelope-screen-595

Article

Sep. 23 2014




Triggered Email Volume, Opens and Clicks Rise

Triggered messages accounted for 3.8% of total email volume in the second quarter of 2014, a 9.2% increase over the same period in 2013.

More...

 
Anthro-email

Article

Sep. 19 2014




Emails We Love: Anthro’s Surprise, Dunkin’s Clunker

This time out we examine two examples of email personalization. One cleverly hit the mark, while the other, well, not so much.

More...

 
pop

Article

Sep. 10 2014




Making Your Creative Pop: 4 Steps

“Make it pop” is one of the most common—and infuriating—questions creatives hear.

More...

 
wegmans

Article

Sep. 02 2014




Emails We Love: Back to School Round-Up

Whether you’re happy the kids are back in class, or dreading the return to routine, marketers want to get your attention in the inbox.

More...

 
email-envelope-screen-595

Article

Jul. 18 2014




12 Tips for Better Responsive Design 1

Responsive techniques allow designers to hide, stack, expand/collapse or modify content to optimize email content display

More...

 
Canadian_Flag

Article

Jul. 01 2014




Canada’s New Anti-Spam Law—What You Need to Know

While existing laws in Canada indirectly covered email spam in some cases, CASL is the first law in the Great White North designed first and foremost to combat spam.

More...

 
email-envelope-screen-595

Article

Jun. 02 2014




Inbox Confidential

In this special report, learn the secrets you need to know for effective email marketing, including: The latest issues surrounding deliverability B2B enewsletter trends Dos and don’ts for using video in email How mobile has influenced copy and subject lines And more! Complete the form to download the full report.  

More...

 
kia sorrento

Article

Apr. 04 2014




Using Enewsletters to Drive Customer Behavior 1

Enewsletters can engage customers throughout the buying cycle, driving continued customer engagement beyond the initial purchase.

More...

 
Email

Article

Apr. 01 2014




Are Your Email Clickthrough Rates Legitimate?

Are you measuring the right click through rate to determine the success of your email marketing efforts?

More...

 
email-envelope-screen-595

Article

Mar. 21 2014




Increasing the Potential of Your Email File

Overmailing isn’t going to necessarily increase the potential of your email file. In fact, it might do the opposite.

More...