Chief Marketer Network: PROMO DIRECT MULTICHANNEL MERCHANT

Subscribe To X





HOME > Email Marketing > ACQUISITION

Acquisition

Make Your Email Look More Official Than Promotional

Consider your own email inbox. Does a pleasing visual and overexcited copy convince you to hit a "Buy Now" button? What kind of email solicitation might actually get you yourself to respond? In dir

Read and Discuss

Email

Article

Apr. 01 2014




Are Your Email Clickthrough Rates Legitimate?

Are you measuring the right click through rate to determine the success of your email marketing efforts?

More...

 
email-envelope-screen-595

Article

Mar. 21 2014




Increasing the Potential of Your Email File

Overmailing isn’t going to necessarily increase the potential of your email file. In fact, it might do the opposite.

More...

 
email-envelope-screen-595

Article

Mar. 10 2014




Focus on Individual Consumers, Not Campaigns, in Email

The problem with traditional email marketing models is that they neglect to recognize there are real human beings on the receiving end of these messages.

More...

 
email-envelope-screen-595

Article

Mar. 03 2014




Retail Retargeting in Email on the Rise

Both online and brick-and-mortar retailers are increasingly using email to engage and re-engage customers at various points in their buying cycles.

More...

 
email a

Article

Feb. 16 2014




Make Your Email Look More Official Than Promotional

In direct mail, offline testing has taught savvy marketers something significant: Efforts which seem more official can clobber creative that comes across as promotional

More...

 
baynote

Article

Jan. 14 2014




Website Experience Important to Consumers: Survey

Holiday 2013 was the season of the connected consumer, with shoppers looking to leverage email offers, in-store research, apps and other e-enabled promotions.

More...

 
myakka

Article

Dec. 13 2013




Chief Marketer Listline Dec. 13

Lists featured this week include the Myakka furniture catalog and Equity Financial Digest.

More...

 
Email

Article

Dec. 11 2013




The Best Ways to Reach Gen Y Email Subscribers 1

In both B2C and B2B marketing, understanding the behavior of Gen Y can help drive increases in email metrics and can positively impact purchase behavior.

More...

 
holiday-gifts

Article

Dec. 10 2013




5 Tips for Capitalizing on the Short Holiday Shopping Season

Marketers who are creative and timely can turn the short holiday shopping season to their advantage. Here’s how.

More...

 
Checkmark

Article

Dec. 05 2013




3 Steps to Stop Losing Leads

By putting some basic best practices into place, you can stay top of mind with your leads and ultimately earn more of their business. Here are just three ways you can stop leaking leads.

More...