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Chief DIRECT Marketer

DM INSIGHTS AND ANALYSIS

from the editors of Chief Marketer and DIRECT

March 21, 2013

Chief DIRECT Marketer
Testing: Training Post
Announcing the 2012 PRO Awards Winners | Best Promotional Marketing Campaigns
Mattel Uses Web to Boost Retail Sales and Bond with Collectors
5 Ways CPG Brands Can Use Pinterest
Duncan Hines SVP Marketing Shares Social Media Strategy: Q&A
The Look-at-Me Season
CM Listline Special Report: B2B Big Data Integration
Secret Marketing Santa: 4 Top Tips for a Successful Online Holiday Campaign
Consumer Wariness for Sharing Data Grows: LoyaltyOne
Pay Attention to Your Integrated Media Mix

Testing: Training Post

By Steve Scott

Steve_Jobs_Headshot_2010-CROPToday we are posting a test post for training

FULL ARTICLE

Announcing the 2012 PRO Awards Winners | Best Promotional Marketing Campaigns

By Brian Quinton

PROMO

FULL ARTICLE

Mattel Uses Web to Boost Retail Sales and Bond with Collectors

By Beth Negus

A variety of ecommerce sites are helping Mattel boost retail partner sales and build bonds with collectors of brands like Barbie and Hot Wheels.

FULL ARTICLE

5 Ways CPG Brands Can Use Pinterest

By Patricia Odell

CPG brands are struggling to make Pinterest work for them. Here's some must-do tips for consumer brands working in the new space from Tenthwave social strategist Jaime Hoerbelt.

FULL ARTICLE

Duncan Hines SVP Marketing Shares Social Media Strategy: Q&A

By Patricia Odell

Andy Reichgut, Duncan Hines

FULL ARTICLE

The Look-at-Me Season

By Beth Negus

A lot of exhibitors bend over backwards to get the attention of attendees

FULL ARTICLE

CM Listline Special Report: B2B Big Data Integration

By Beth Negus

There

FULL ARTICLE

Secret Marketing Santa: 4 Top Tips for a Successful Online Holiday Campaign

By Brian Quinton

Want to know four ideas to keep in mind when designing and executing your holiday campaign? Pointroll marketing director Kailei Richardson has tips for a happy holiday shopping season.

FULL ARTICLE

Consumer Wariness for Sharing Data Grows: LoyaltyOne

By Beth Negus

Consumers are becoming more hesitant to share personal information with marketers

FULL ARTICLE

Pay Attention to Your Integrated Media Mix

By Beth Negus

A single channel marketing approach simply won't cut it today. Here are key steps to move your business into a successful multichannel strategy.

FULL ARTICLE

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