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Chief Marketer Tech Talk

Leveraging Marketing Technology to Achieve Measurable Results

April 25, 2013

Chief Tech Talk Marketer

UK Marketers are creating anytime, anywhere marketing messages to meet skyrocketing mobile usage


This week I encountered something that I didn’t think was possible: I met someone who does not own a mobile phone. You can pick your jaw up off the floor now.  I had the same reaction. This guy must have been one of the only people–if not the only person– in London who does not [...]

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Top 3 Mobile Strategies for Live Entertainment

Zach Zimmerman

Blockbuster brands like Disney on Ice, Spider-Man Turn off the Dark and Ringling Bros. use mobile to sell tickets, grow databases and entertain audiences.

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Improve Online Events By Tracking Attendee Behavior

Beth Negus Viveiros

Using modern webcast and virtual environment technology, you can track attendance, run surveys and and pose questions during the event to keep attendees engaged. But what if you could track their actual behavior?

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