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Chief DATA Marketer

Best practices in prospecting & mining customer data

from the editors of Chief Marketer, Promo and DIRECT

April 02, 2013

Chief WEB Marketer
Dole and Rachael Ray Broaden Reach of Cook-Off Contest
Pepsi Talks About its New Bottle
Stop Survey Fatigue: Listen to Customers Without Driving Them Away

Dole and Rachael Ray Broaden Reach of Cook-Off Contest

By Patricia Odell

Dole250Dole Packaged Foods is in its fifth year running its annual California Cook-Off Contest. It’s been successful enough, but this year Dole wants to broaden the reach of this national campaign to greatly increase its exposure, as well as the number of people who enter.

FULL ARTICLE

 

Pepsi Talks About its New Bottle

By Patricia Odell

Pepsi595For the first time in 16 years, Pepsi has unveiled a new single-serve bottle design for its trademark portfolio. A Pepsi spokesperson gives CM readers a behind-the-scenes look at how the new bottle came to be and how this all-important package fits into Pepsi’s overall marketing plan.

FULL ARTICLE

 

Stop Survey Fatigue: Listen to Customers Without Driving Them Away

By Beth Negus Viveiros

Research shows that response rates have dropped precipitously for the last 20 years, from about 20% to around two percent today.

FULL ARTICLE

 

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