Best practices in prospecting & mining customer data

March 29, 2013

Dole and Rachael Ray Broaden Reach of Cook-Off Contest

By Patricia Odell

Dole Packaged Foods is in its fifth year running its annual California Cook-Off Contest. It’s been successful enough, but this year Dole wants to broaden the reach of this national campaign to greatly increase its exposure, as well as the number of people who enter. The contest, which began March 18, requires participants to submit an [...]

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Pepsi Talks About its New Bottle

By Patricia Odell

For the first time in 16 years, Pepsi has unveiled a new single-serve bottle design for its trademark portfolio including Pepsi, Diet Pepsi, Pepsi MAX and Pepsi NEXT. The single-serve line is the most visible, tangible expression of the brand, and the closest touch point it has with its consumers. The brand has its work cut [...]

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Triggered Email Volume on the Rise: Survey

By Beth Negus Viveiros

The use of triggered email messaging is up 73% year over year, with triggered messages yielding 70.5% higher open rates and 101.8% higher click rates.

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