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Chief Marketer - This Week

The week's most relevant content from around the web and why it's important.

from the editors of Chief Marketer and DIRECT

April 04, 2013

Chief DIRECT Marketer
 
 
 
 
   
Why You Should Know About Unpublished Page Posts on Facebook
Marketers Get in on the April Foolishness
CM Tech Round-Up: Email Segmentation and Targeting
Special Report: One Voice—Reaching Your Customers With An Integrated Marketing Strategy
U.S. Consumers Spend 80% of Their Mobile Time on Apps
2013 PRO Awards: Call for Entries

Why You Should Know About Unpublished Page Posts on Facebook

 

 

(ClickZ) A small change Facebook recently made should give it a few brownie points in marketers’ eyes: the social network now lets brand pages post “dark,” or unpublished, posts. Learn why this matters to marketers.

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Marketers Get in on the April Foolishness

 

 

(Multichannel Merchant, Huffington Post) It's become a tradition for marketers to have a little fun with their customers on April 1 by offering crazy non-existent products their audience may actually really want. Here's a round-up of this year's prank products by April Fools' minded marketers.

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CM Tech Round-Up: Email Segmentation and Targeting

 

 

(Chief Marketer) In this Chief Marketer Special Report learn the latest trends in behavior-driven segmentation and targeting, what email metrics matter, the importance of real time data, and email tools and tech you should consider to improve your ROI.

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Special Report: One Voice—Reaching Your Customers With An Integrated Marketing Strategy

 

 

(Chief Marketer) Creating an integrated marketing message that speaks clearly to your consumers and prospects in every channel is the focus of Chief Marketer's first quarterly strategy guide.

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U.S. Consumers Spend 80% of Their Mobile Time on Apps

 

 

(Flurry) If your company doesn’t have an app or run in-app ads, Simon Khalaf of Flurry has some new data that might spur you to change that. The average U.S. consumer spends 2 hours and 6 minutes each day on smartphones and tablets—and 80% of that is spent in apps.

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2013 PRO Awards: Call for Entries

 

 

(Promo) Think your campaign has the right stuff? Enter the 2013 Pro Awards. Submit your best promotion marketing campaigns for your chance to put your agency or brand in the spotlight and gain industry-wide recognition.

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