| Chief Marketer - This Week
The week's most relevant content from around the web and why it's important. from the editors of Chief MarketerApril 19, 2013 |
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What Google Glass Means for Online Marketing(Search Engine Watch) Google Glass has generated plenty of discussion and excitement, but what do those newfangled spectacles mean for online marketers? Jayson DeMers, founder and CEO of AudienceBloom has some answers. |
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Facebook Is the No. 1 Brand in the World
(General Sentiment) Facebook was the No. 1 global brand for the third consecutive quarter, generating $730 million of "impact media value," which measures a brand's reach based on the level of discussion and exposure. Just last year, Apple was the top brand—and other tech companies held the remaining top nine positions, notes Pete Moran, CEO of General Sentiment. Read why this has changed. |
25 Research-based Marketing Tips for Small Businesses
(unbounce) Academic research holds a wealth of helpful insights for small businesses looking to improve their marketing strategies. For example, did you know that having an enemy can actually help a brand? Learn this and 24 other helpful tips.
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10 Blogging, Content and Social Media Metrics and How to Improve Them
(Social Marketing Forum) Planning your business and marketing strategy requires a full analysis of metrics and KPIs (key performance indicators) that are relevant to gauge your success and see if customers and prospects appreciate the ways you interact with them. Discover what blogging, content and social media metrics your brand should be considering. |
SlimFast Embraces Racier Persona
(ClickZ) After some recent "performance issues," SlimFast sees 2013 as the year for a reboot. The brand is repositioning itself by launching a campaign it says has "a bold, new attitude that will liberate women to tell the truth about why they really want to lose weight." |
Big Biz Puts Dollars to Internal Social Development
(eMarketer) Internal social development accounts for over one-third of average social spend at the biggest companies and they are not just spending on social media in a way that touches customers directly. They're also investing in developing social media capabilities within their own organizations. Learn more from this study of worldwide companies with over 1,000 employees conducted by the Altimeter Group. |
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