Chief DIRECT Marketer

DM INSIGHTS AND ANALYSIS

from the editors of Chief Marketer and DIRECT

April 24, 2013

Getting Ready for a New Ecommerce Platform

Expedia CruiseShipCenters Boosts Email ROI

3 Missed Opportunities in Customer Loyalty

Getting Ready for a New Ecommerce Platform

By Mark Eckman

cart-keys-595 Post-launch business readiness is a serious issue when implementing a new ecommerce system. Not planning holistically, forgetting to watch the right metrics and not managing scope migration is where many businesses fail.

FULL ARTICLE

• 71 Million Catalog Buyers • Custom Analytics • Reactivation • Affordable Pricing Marketing Genetics enables you to accurately identify prospects who match your "best customer’s DNA." Looking to expand your prospect universe, re-activate lapsed house-files, or create your own private prospecting base? Contact Heather Winnicki-Mateus at Infogroup Targeting Solutions, 402.836.5695.

Expedia CruiseShipCenters Boosts Email ROI

By Beth Negus Viveiros

Screen Shot 2013-04-18 at 1.24.06 PM Increased segmentation and targeting has helped Expedia CruiseShipCenters boost email open and clickthrough rates. Learn how the website is using email to help travel agents connect with ready-to-cruise consumers.

FULL ARTICLE

3 Missed Opportunities in Customer Loyalty

By Michael Greenberg

missed-opportunities595 Loyalty is an incredibly lucrative opportunity for brands, yet marketers still struggle to maximize their relationships with existing customers. Recent research from Forrester shows that 93% of companies have placed customer experience on their list of strategic priorities, with 28% claiming it as their top priority.

FULL ARTICLE

Reach 473,800+ Beauty Conscious Female Subscribers!
Allure, the first and only magazine devoted to beauty, is an insider's guide to a woman's total image. Allure investigates and celebrates beauty and fashion with objectivity and candor, and places appearance in a larger cultural context. CLICK HERE for datacard, or contact Amy Lyons for more information at 201.865.5800 x2216.

Related Whitepapers

• Rebates a gateway to richer consumer relationships, brand interaction

Related Events

Search our site for Related Events

Find Products and Services

Search our site for Products and Services

Free Webinar: Leverage Big Data to Transform Your Email Marketing Program Date: May 8, 2013 Time: 2:00 p.m. EST Learn how to quickly tap into customer data and make it actionable at any point in the buying cycle. This is the key to success.

Register Now!

SUBSCRIBE UNSUBSCRIBE SUBSCRIBE TO PRINT

ABOUT THIS NEWSLETTER

You are subscribed to this newsletter as `email`

For questions concerning delivery of this newsletter, please contact our Customer Service Department at:

Chief Marketer
An Access Intelligence publication
US Toll Free: 866-505-7173
International: 847-763-9504
Email: Customer Service

Access Intelligence | 10 Norden Place, Norwalk, CT 06855

© 2013, Access Intelligence. All rights reserved. This content is protected by United States copyright and other intellectual property laws and may not be reproduced, rewritten, distributed, re-disseminated, transmitted, displayed, published or broadcast, directly or indirectly, in any medium without the prior written permission of Access Intelligence.

About Us Privacy Policy