Chief DIRECT Marketer

DM INSIGHTS AND ANALYSIS

from the editors of Chief Marketer and DIRECT

April 17, 2013

The Future of Smart Content for Marketing

Experience Marketing is the New Integrated Marketing Model

Drive Conversions by Making Interactions More Relevant

The Future of Smart Content for Marketing

By Andrew Thomas

red-fire-computer-595 Smart content today means content that is relevant and filtered to a user's location and exact needs. Learn how marketers can take advantage of new technologies and devices to make this happen.

FULL ARTICLE

IMP for Inspiring Results!
Reach buyers of a variety of innovative & informational products. Appealing to collectors, hobbyists and enthusiasts, IMP serves a wide spectrum of interests areas ranging from cooking to crafting, wildlife to home repair, computers to inspirational stories. For more information, please contact Mary Ann Montalbano at 201.865.5800 x2204.

Experience Marketing is the New Integrated Marketing Model

By Sarah Eck-Thompson and Brook Jay

calculator Three forces in the market have come together to create a perfect storm that’s rendered traditional approaches to integrated marketing passé. Here's what you need to know.

FULL ARTICLE

Drive Conversions by Making Interactions More Relevant

By John Kottcamp

oreo-tweet To be relevant, brands need to add the dimensions of time and context to all their customer interactions. Oreo illustrated that perfectly with its "Dunk in the Dark" tweet during the Super Bowl blackout.

FULL ARTICLE

With 64 mailers continuing and 27 product selects to choose from, it’s easy to see that Plow & Hearth buyers RESPOND to a variety of offers! Reach these consumers through the core file of 442,000 Last 12 Month Buyers, or through the combined and deduped Masterfile of 742,000 Last 12 Month Buyers. Audrey Wallis, Infogroup Targeting Solutions 402.836.5109

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• Rebates a gateway to richer consumer relationships, brand interaction

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Japs-Olson is a complete direct mail printer, including: sheetfed printing, web printing, web-to-print, commingling, storefront website, inserting, bindery, imaging and more. We offer the best combination of innovative technology and service in the industry. Contact Debbie Roth to receive a sample packet. 952-912-1440.

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