| Chief DIRECT Marketer
DM INSIGHTS AND ANALYSIS from the editors of Chief Marketer and DIRECTApril 10, 2013 |
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| Customer Experience is the Differentiator
By Mark Cooper
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As O2 experienced last year, Twitter can blow up immediately when a problem occurs. But the UK-based wireless provider turned things around quickly with personal replies, empathy and humor. Learn how your company can use social and mobile to create true customer experiences that differentiate your brand.
| 7-Eleven Turns App Development Over to Customers
By Patricia Odell
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7-Eleven has revamped its app to allow consumers to search on a more local level for things like item availability, Redbox locations and even whether food stamps are accepted. The changes are part of an ongoing 7-Eleven plan to get consumers to help improve their mobile marketing efforts.
| CM Tech Round-Up: Email Segmentation and Targeting
By Jason Hahn
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In this Chief Marketer Special Report, learn the latest trends in behavior-driven segmentation and targeting, what email metrics matter, the importance of real time data, and email tools and tech you should consider to improve your ROI.
| Special Report: One Voice—Reaching Your Customers With An Integrated Marketing Strategy
By Beth Negus Viveiros
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Creating an integrated marketing message that speaks clearly to your consumers and prospects in every channel is the focus of Chief Marketer's first quarterly strategy guide.|
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