Chief DATA Marketer

Best practices in prospecting & mining customer data

from the editors of Chief Marketer, Promo and DIRECT

April 22, 2013

Expedia CruiseShipCenters Lifts Email ROI

3 Missed Opportunities in Customer Loyalty

Chief Marketer Listline

Expedia CruiseShipCenters Lifts Email ROI

By Beth Negus Viveiros

Screen Shot 2013-04-18 at 1.24.06 PM Increased segmentation and targeting has helped Expedia CruiseShipCenters boost email open and clickthrough rates. Learn how the brand is helping travel agents connect with customers and prospects ready to book a trip.

FULL ARTICLE

Free Webinar: Leverage Big Data to Transform Your Email Marketing Program
Date: May 8, 2013 Time: 2:00 p.m. EST
Learn how to quickly tap into customer data and make it actionable at any point in the buying cycle. This is the key to success

Register Now!

3 Missed Opportunities in Customer Loyalty

By Michael Greenberg

missed-opportunities595 Loyalty is an incredibly lucrative opportunity for brands, yet marketers still struggle to maximize their relationships with existing customers. Still, recent research from Forrester shows that 93% of companies have placed customer experience on their list of strategic priorities, with 28% claiming it as their top priority.

FULL ARTICLE

Passion +Technology + Teachers = Great Results

The International Society for Technology in Education (ISTE) members actively seek out new tools to improve learning for K-12 Educators. Ask about the ISTE Special Interest Groups. Contact Noah Poissant with questions, 703.706.0393.

Chief Marketer Listline

By Chris DeMartine

full-beauty-595 Each week, Chief Marketer and NextMark offer a selection of files new to market. Lists featured this week include FullBeauty.com and JSM 2013 Conference Attendees.

FULL ARTICLE

Internal Medicine

American Alliance of Internal Medicine gives access to APDIM, CDIM, APM, and members of other groups in the Alliance. Select by group, medical specialty, job function (including Chief Resident or Dean of Medical School). For counts or information contact Noah Poissant, phone 703.706.0393.

The 417,000 women of National Wholesale Company, Inc. are prime prospects for offers of gifts and general merchandise, books and publications, home décor, food/cooking, financial, insurance, and travel offers. Product selects include Accessories, Apparel, Healthcare, Hosiery, Intimates, Lingerie, Shoes, and Thermals. 15 mailers continue! Contact Tony Troiano, Infogroup Targeting Solutions 402.836.6251

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