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Chief DATA Marketer

Best practices in prospecting & mining customer data

from the editors of Chief Marketer, Promo and DIRECT

April 22, 2013

Chief WEB Marketer
Expedia CruiseShipCenters Lifts Email ROI
3 Missed Opportunities in Customer Loyalty
Chief Marketer Listline

Expedia CruiseShipCenters Lifts Email ROI

By Beth Negus Viveiros

Screen Shot 2013-04-18 at 1.24.06 PMIncreased segmentation and targeting has helped Expedia CruiseShipCenters boost email open and clickthrough rates. Learn how the brand is helping travel agents connect with customers and prospects ready to book a trip.


3 Missed Opportunities in Customer Loyalty

By Michael Greenberg

missed-opportunities595Loyalty is an incredibly lucrative opportunity for brands, yet marketers still struggle to maximize their relationships with existing customers. Still, recent research from Forrester shows that 93% of companies have placed customer experience on their list of strategic priorities, with 28% claiming it as their top priority. 


Chief Marketer Listline 

By Chris DeMartine

full-beauty-595Each week, Chief Marketer and NextMark offer a selection of files new to market. Lists featured this week include and JSM 2013 Conference Attendees.


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