Chief DATA Marketer

Best practices in prospecting & mining customer data

from the editors of Chief Marketer, Promo and DIRECT

April 12, 2013

Customer Experience is the Differentiator

Drive Conversions by Making Interactions More Relevant

Chief Marketer Listline April 12

Customer Experience is the Differentiator

By Mark Cooper

O2-site As O2 experienced last year, Twitter can blow up immediately when a problem occurs. But the UK-based wireless provider turned things around quickly with personal replies, empathy and humor. Learn how your company can use social and mobile to create true customer experiences that differentiate your brand.

FULL ARTICLE

American Statistical Assn under new management

Gain access to more than 18,000 active members of the American Statistical Association who work in industry, government, or academia in areas ranging from health policy research to risk analysis. For more information, contact Noah Poissant, 703.706.0393.

Drive Conversions by Making Interactions More Relevant

By John Kottcamp

oreo-tweet To be relevant, brands need to add the dimensions of time and context to all their customer interactions. Oreo illustrated that perfectly with its "Dunk in the Dark" tweet during the Super Bowl blackout.

FULL ARTICLE

Paul Fredrick—170,000 12 month upscale male buyers. Solid catalog and publishing usage. NEWLY ENHANCED with Age, Income, Lifestyles, Ethnic, Religion, and Political. Marketing Genetics, TargetReady Models, Catalog Blow-In and Package Insert Program also available. $75/M all-inclusive rate for non-competitive test orders through August 31st. Linda Thompson, Infogroup Targeting Solutions 402.836.5154

Chief Marketer Listline April 12

By Chris DeMartine

tafford-595 Each week, Chief Marketer and NextMark offer a selection of files new to market. Lists featured this week include Tafford Uniforms PIP and Friends of Israel Disabled Veterans.

FULL ARTICLE

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