View Web Version
Chief DATA Marketer

Best practices in prospecting & mining customer data

from the editors of Chief Marketer, Promo and DIRECT

April 12, 2013

Chief WEB Marketer
Customer Experience is the Differentiator
Drive Conversions by Making Interactions More Relevant
Chief Marketer Listline April 12

Customer Experience is the Differentiator

By Mark Cooper

O2-siteAs O2 experienced last year, Twitter can blow up  immediately when a problem occurs. But the UK-based wireless provider turned things around quickly with personal replies, empathy and humor. Learn how your company can use social and mobile to create true customer experiences that differentiate your brand.


Drive Conversions by Making Interactions More Relevant

By John Kottcamp

oreo-tweetTo be relevant, brands need to add the dimensions of time and context to all their customer interactions. Oreo illustrated that perfectly with its "Dunk in the Dark" tweet during the Super Bowl blackout. 


Chief Marketer Listline April 12

By Chris DeMartine

tafford-595Each week, Chief Marketer and NextMark offer a selection of files new to market. Lists featured this week include Tafford Uniforms PIP and Friends of Israel Disabled Veterans.



Related Whitepapers

Rebates a gateway to richer consumer relationships, brand interaction

Related Events

Search our site for Related Events

Find Products and Services

Search our site for Products and Services


You are subscribed to this newsletter as `email`

For questions concerning delivery of this newsletter, please contact our Customer Service Department at:

An Access Intelligence publication Chief Marketer

US Toll Free: 866-505-7173 International: 847-763-9504 Email: Customer Service

Access Intelligence | 10 Norden Place, | Norwalk, CT 06855

© 2013, Access Intelligence. All rights reserved. This content is protected by United States copyright and other intellectual property laws and may not be reproduced, rewritten, distributed, re-disseminated, transmitted, displayed, publishedor broadcast, directly or indirectly, in any medium without the prior written permission of Access Intelligence.
About Us Privacy Policy