Chief Promo Marketer

Uncovering the metrics and meanings behind the most innovative campaigns.

from the editors of Chief Marketer

October 1, 2013

RedPeg Exec Creative Director on Creative’s New Role

Rebranding Sets America’s Cup on the Right Course

Five Trends in Merchandise Incentives

RedPeg Exec Creative Director on Creative’s New Role

By Patricia Odell

creative director

The role of the creative director has been reshaped by client demands, technology, digital, social and many other factors. David Shackley, executive creative director at RedPeg Marketing offers a look into the new order of creatives.

FULL ARTICLE

Launch digital promotions to drive in-store sales and build loyalty this holiday season. Deliver secure rewards to loyalty members or simply build a loyal customer by offering a personalized, seamless experience. RevTrax can get your promotions running in about one week.

Contact us for details!

Rebranding Sets America’s Cup on the Right Course

Jason Hahn

The America’s Cup turned to Designwerk for some rebranding help. The goal was to turn an old ocean race into an event that would appeal more to a younger market without alienating the original fan base.

FULL ARTICLE

Five Trends in Merchandise Incentives

Melissa Van Dyke

five

The Incentive Research Foundation has identified five important trends for merchandise incentives in 2013.

FULL ARTICLE

Join us at the all-new AgencyNext where the winners of the 23rd Annual PRO Awards will be celebrated, critical agency-relevant content will be presented and valuable networking will take place. This is your ‘can’t miss’ event of the year.

Register today at agency-next.com!

Related Whitepapers

Almost Everything You Wanted to Know About Email Marketing

Managing the Social Media Mix

Make Content King So Your Products Get the Royal Treatment

4 Reasons Why Preference Management Matters Now

Smarter@Marketing: Align Message, Process and Measurement to Deliver Sales Enablement

3 Keys to Success with Look-A-Like Modeling

Social Media Best Practices

The CMO's Guide to Beating the Engagement Crisis

Related Events

Search our site for Related Events

Find Products and Services

Search our site for Products and Services

7 Online Presentation Mistakes to Avoid
Free Webinar On Demand

Join this webinar to learn how technology can add value to your online presentation and how to avoid 7 common presentation mistakes.
Click here to join!

SUBSCRIBE UNSUBSCRIBE SUBSCRIBE TO PRINT

ABOUT THIS NEWSLETTER

You are subscribed to this newsletter as `email`

For questions concerning delivery of this newsletter, please contact our Customer Service Department at:

Chief Marketer
An Access Intelligence publication
International: 847-763-9509
Email: Customer Service

Access Intelligence | 10 Norden Place, Norwalk, CT 06855

© 2013, Access Intelligence. All rights reserved. This content is protected by United States copyright and other intellectual property laws and may not be reproduced, rewritten, distributed, re-disseminated, transmitted, displayed, published or broadcast, directly or indirectly, in any medium without the prior written permission of Access Intelligence.

About Us Privacy Policy