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Chief Promo Marketer

Uncovering the metrics and meanings behind the most innovative campaigns.

from the editors of Chief Marketer

October 1, 2013

Promo Xtra
RedPeg Exec Creative Director on Creative’s New Role
Rebranding Sets America’s Cup on the Right Course
Five Trends in Merchandise Incentives

RedPeg Exec Creative Director on Creative’s New Role

By Patricia Odell

creative director

The role of the creative director has been reshaped by client demands, technology, digital, social and many other factors. David Shackley, executive creative director at RedPeg Marketing offers a look into the new order of creatives.


Rebranding Sets America’s Cup on the Right Course

Jason Hahn

America's Cup logoThe America’s Cup turned to Designwerk for some rebranding help. The goal was to turn an old ocean race into an event that would appeal more to a younger market without alienating the original fan base.


Five Trends in Merchandise Incentives

Melissa Van Dyke


The Incentive Research Foundation has identified five important trends for merchandise incentives in 2013.


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