Uncovering the metrics and meanings behind the most innovative campaigns.

July 02, 2013

5 Tips for Improving Video Marketing

By Jeremy Vest

As the Internet changes the way prospects access products and services, businesses must focus on new ways to reach their target. Video marketing is one way. Here are five simple content marketing tips to apply to your video strategy today. 

FULL ARTICLE

Effective Marketing Software Integration — What You Need to Know

By Chandar Pattabhiram

Here's an update on effective marketing software integration that every marketer needs to know to deliver a rewarding customer experience. This article goes into depth on the three keys digital marketers need to enable: integration, intelligence and interaction.

FULL ARTICLE

5 Lead Generation Case Studies that Buck Best Practices

(Visual Website Optimizer Blog)

If all lead generation converion optimization best practices led to positive outcomes for everyone all the time, it'd be such a wonderful world. But that's not the reality. Best practices can lead to negative test results. To offer a fresher perspective, here are five lead generation case studies that buck so-called conversion best practices.

FULL ARTICLE

Exclusive Mobile Marketing Research

By Chief Marketer Staff

Consumers’ online lives are increasingly mobile, and marketers are running fast to keep up. Chief Marketer’s Mobile Marketing Survey dishes up the details including: Where marketers are investing their mobile budget dollars; The importance of mobile apps; How mobile display fits into the picture; Challenges marketers face in launching mobile campaign

FULL ARTICLE

Related Whitepapers

Social Media Best Practices

20 Ways to Personalize Email and Web Content to Deliver an Awesome Customer Experience

Managing the Social Media Mix White Paper

5 Reasons Why Preference Management is Good for Marketing ROI

The CMO's Guide to Beating the Engagement Crisis

Marketing's Role in Outperforming the Fortune 500

Take the Pain Out of Marketing Campaigns

Related Events

Find Products and Services

ABOUT THIS NEWSLETTER