| Chief Promo Marketer
Uncovering the metrics and meanings behind the most innovative campaigns. from the editors of Chief MarketerJuly 16, 2013 |
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M-tailing Revolutionizing Shopping in China: StudyBy Patricia Odell
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It's a tantalizing statement: Marketers who embrace m-tailing as a primary marketing platform in China could potentially double or triple their sales in the short term. That's the top line news uncovered by new research from an agency planted in, and doing business in, the country: Draftfcb China.
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Attention, Shoppers: Store Is Tracking Your CellBy admin
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Like many other brick-and-mortar retailers, Nordstrom, wanted to learn more about its customers so last fall it started testing new technology that allowed it to track customers' movements by following the Wi-Fi signals from their smartphones and apps. The experiment is part of a movement by retailers to gather data about in-store shoppers' behavior and moods.
Christmas in July? 7 Must Dos for Holiday Mobile MarketingBy Brendan O'Kane
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While the yearend shopping madness is still months away, it takes months of careful planning and preparation for retailers to ready mobile marketing programs aimed at holiday shoppers. Here's seven tips.
Global Mobile Advertising Hit $8.9 Billion in 2012By admin
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Global mobile advertising revenue reached $8.9 billion in 2012, up 82.8% from the $5.3 billion in 2011, according to a new study from the U.S. IAB Mobile Marketing Center of Excellence, IAB Europe and IHS. Plenty more research here to update you on this marketing channel.|
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