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Chief Promo Marketer

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from the editors of Chief Marketer

July 16, 2013

Promo Xtra
M-tailing Revolutionizing Shopping in China: Study
Attention, Shoppers: Store Is Tracking Your Cell
Christmas in July? 7 Must Dos for Holiday Mobile Marketing
Global Mobile Advertising Hit $8.9 Billion in 2012

M-tailing Revolutionizing Shopping in China: Study

By Patricia Odell

m-tailing mobile researchIt's a tantalizing statement: Marketers who embrace m-tailing as a primary marketing platform in China could potentially double or triple their sales in the short term. That's the top line news uncovered by new research from an agency planted in, and doing business in, the country: Draftfcb China. 


Attention, Shoppers: Store Is Tracking Your Cell

By admin

tracking mobile shoppersLike many other brick-and-mortar retailers, Nordstrom, wanted to learn more about its customers so last fall it started testing new technology that allowed it to track customers' movements by following the Wi-Fi signals from their smartphones and apps. The experiment is part of a movement by retailers to gather data about in-store shoppers' behavior and moods. 


Christmas in July? 7 Must Dos for Holiday Mobile Marketing

By Brendan O'Kane

mobile marketing for the holidaysWhile the yearend shopping madness is still months away, it takes months of careful planning and preparation for retailers to ready mobile marketing programs aimed at holiday shoppers. Here's seven tips.


Global Mobile Advertising Hit $8.9 Billion in 2012

By admin

mobile advertisingGlobal mobile advertising revenue reached $8.9 billion in 2012, up 82.8% from the $5.3 billion in 2011, according to a new study from the U.S. IAB Mobile Marketing Center of Excellence, IAB Europe and IHS. Plenty more research here to update you on this marketing channel.


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