| Chief Promo Marketer
Uncovering the metrics and meanings behind the most innovative campaigns. from the editors of Chief MarketerAugust 06, 2013 |
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| 8 Big Sweepstakes Mistakes |
| A Beautiful Client Relationship Begins by Saying ‘No’ |
| Event Marketing is Celebrity Cruises New Model |
| New Mobile Website Helps Deb Shops Improve Search Experience |
8 Big Sweepstakes MistakesJed West
Sweepstakes likely seem pretty straightforward to the player—enter here for a chance to win a prize. But for the agencies behind the scenes life can be complicated. Here are eight sweepstakes mistakes to avoid. |
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A Beautiful Client Relationship Begins by Saying ‘No’Matt Owens
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When entering a new agency and client relationship, saying “no” might be the last thing you want to do. After all, you want to set the tone for a strong relationship that lasts for year, so your focus immediately turns to giving he client exactly what he wants. But saying NO is a valuable and necessary option for both parties. Here’s when to draw the line with clients:
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Event Marketing is Celebrity Cruises New ModelBy Patricia Odell  Celebrity Cruises is using event marketing in 10 major U.S. markets to reach—and sell to—consumers face-to-face. Much of the work is new to the cruise line. Sheri Pasternak is the director of sales for the Northeast, now also in charge of marketing there. She gives us all the details on ways the company is reaching out to people in that area. Some good ideas to steal!FULL ARTICLE |
New Mobile Website Helps Deb Shops Improve Search ExperienceBy Jason Hahn
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Deb Shops—a retailer specializing in clothing and accessories for junior- and plus-size women ages 13-24—launched its first mobile site in the spring of 2012, and started working with Big Data marketing platform BloomReach at the end of last year to help improve both its desktop and mobile websites.|
Advertisement  B2B LeadsCon takes a fresh look at the leading challenges facing marketers--and provides you with a Road Map for generating high-value leads and nurturing them to "Yes" Click here to learn more! |
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