View Web Version
Chief Promo Marketer

Uncovering the metrics and meanings behind the most innovative campaigns.

from the editors of Chief Marketer

May 06, 2013

 Promo Xtra
 
Texting with Grandma: 5 Facts You Should Know About Seniors 55+
Chico’s FAS Runs its Cause Program Locally
Special Report: Multichannel Marketing to Different Ethnic Segments
Red Roof Inn Turns 40, Celebrates with a Road Tour

Texting with Grandma: 5 Facts You Should Know About Seniors 55+

By admin

grandpa595By Zach Zimmerman

The cliché of a senior not knowing how to use a cell phone is prevalent in pop culture and advertising, but is it true? While other adults may not be as tech savvy as mobile-crazed Millennials, they're not digital illiterates either. Here are five facts every digital marketer should know aboutr America's wisest generation.


FULL ARTICLE

Chico’s FAS Runs its Cause Program Locally

By Patricia Odell

SmilePost595Chico’s FAS family of brands began last month its take-three of “May is For Miracles” campaign. The program operates out of local stores by offering communities a number of ways to raise funds for a local Children’s Miracle Network Hospital. One of the more intimate parts of the program works locally on social.


FULL ARTICLE

Special Report: Multichannel Marketing to Different Ethnic Segments

By Beth Negus Viveiros

AARP-cropFor marketers targeting ethnic segments, the added elements of different languages and traditions make life challenging. Many mainstream advertisers feel they can simply take their existing creative approaches and run with them when entering new ethnic markets. And in some, you can, but it may not be the best strategy.

FULL ARTICLE

Red Roof Inn Turns 40, Celebrates with a Road Tour

By Patricia Odell

RRI_truck595Marketers love to play the numbers and Red Roof Inn is no exception. March marked its 40th anniversary and it is churning out a host of promotions through the fall tied to that number. Last month, the lodging company began running the “40 & Fabulous” campaign that includes all kinds of incentives, a sweepstakes and its first road trip.
FULL ARTICLE

Related Whitepapers
• Rebates a gateway to richer consumer relationships, brand interaction

Related Events
Search our site for Related Events

Find Products and Services
Search our site for Products and Services
SUBSCRIBE UNSUBSCRIBE SUBSCRIBE TO PRINT

ABOUT THIS NEWSLETTER

You are subscribed to this newsletter as `email`

For questions concerning delivery of this newsletter, please contact our Customer Service Department at:

Chief Marketer
An Access Intelligence publication
International: 847-763-9509
Email: Customer Service

Access Intelligence | 10 Norden Place, Norwalk, CT 06855

© 2013, Access Intelligence. All rights reserved. This content is protected by United States copyright and other intellectual property laws and may not be reproduced, rewritten, distributed, re-disseminated, transmitted, displayed, published or broadcast, directly or indirectly, in any medium without the prior written permission of Access Intelligence.
About Us Privacy Policy