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Chief Promo Marketer

Uncovering the metrics and meanings behind the most innovative campaigns.

from the editors of Chief Marketer

May 20, 2013

Promo Xtra
3 Missed Opportunities in Customer Loyalty
DoubleTree, Google Build Custom YouTube Travel Channel
Dunkin’ Donuts Goes Local From the Corporate Level
Experience Marketing is the New Integrated Marketing Model

3 Missed Opportunities in Customer Loyalty

By Michael Greenberg

missed-opportunities595Customer loyalty is an incredibly lucrative opportunity for brands, yet marketers still struggle to maximize their relationships with existing customers even though recent research from Forrester shows that 93% of companies have placed customer experience on their list of strategic priorities. Here are three commonly missed opportunities.

DoubleTree, Google Build Custom YouTube Travel Channel

By Patricia Odell

DTourSite595In a partnership with Google, DoubleTree by Hilton has launched a custom-built YouTube channel—DTour—that offers travelers a new way to plan and share their trips. John Greenleaf, global head of the DoubleTree by Hilton brand, talks Google, technology, budget and more.


Dunkin’ Donuts Goes Local From the Corporate Level

By Beth Negus Viveiros

dunkin-websiteDunkin' Donuts is one brand that goes heavily local, but from a corporate level. For example, the brand doesn't encourage local franchisees to do things like start their own Facebook pages, not only because of the work involved, but the tremendous support the corporate social machine can give them. Learn how Dunkin' Donuts employs a local social marketing strategy from the corporate level. FULL ARTICLE

Experience Marketing is the New Integrated Marketing Model

By Sarah Eck-Thompson and Brook Jay

experience-life-595Three forces in the market have come together to create a perfect storm that’s rendered traditional approaches to integrated marketing passé. This is not an evolution; it's a revolution. And while many agencies and marketers still struggle to integrate their core disciplines, in the new experiential world order, traditional integrated planning that passivelfy connects consumer touch points no longer works. Here's what you need to know.

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