| Chief Promo Marketer
Uncovering the metrics and meanings behind the most innovative campaigns. from the editors of Chief MarketerMay 20, 2013 |
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3 Missed Opportunities in Customer LoyaltyBy Michael Greenberg  Customer loyalty is an incredibly lucrative opportunity for brands, yet marketers still struggle to maximize their relationships with existing customers even though recent research from Forrester shows that 93% of companies have placed customer experience on their list of strategic priorities. Here are three commonly missed opportunities.FULL ARTICLE |
DoubleTree, Google Build Custom YouTube Travel ChannelBy Patricia Odell
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In a partnership with Google, DoubleTree by Hilton has launched a custom-built YouTube channel—DTour—that offers travelers a new way to plan and share their trips. John Greenleaf, global head of the DoubleTree by Hilton brand, talks Google, technology, budget and more.
Dunkin’ Donuts Goes Local From the Corporate LevelBy Beth Negus Viveiros
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Dunkin' Donuts is one brand that goes heavily local, but from a corporate level. For example, the brand doesn't encourage local franchisees to do things like start their own Facebook pages, not only because of the work involved, but the tremendous support the corporate social machine can give them.
Experience Marketing is the New Integrated Marketing ModelBy Sarah Eck-Thompson and Brook Jay  Three forces in the market have come together to create a perfect storm that’s rendered traditional approaches to integrated marketing passé. This is not an evolution; it's a revolution. And while many agencies and marketers still struggle to integrate their core disciplines, in the new experiential world order, traditional integrated planning that passivelfy connects consumer touch points no longer works. Here's what you need to know.FULL ARTICLE |
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Advertisement  Calling all shopper marketing pros. Attend BAA’s “Marketing to the Omni-Channel Shopper” conference, 6/11-6/13 in San Francisco. Valuable content. Three major research presentations from Booz, Google and Leo Burnett. Learn from Microsoft, Cisco, Post and Altimeter. Learn more. |
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