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Chief Marketer - This Week

The week's most relevant content from around the web and why it's important.

from the editors of Chief Marketer

October 4, 2013

Chief DIRECT Marketer
 
What Apple’s iBeacon Means for Local Commerce and Retailers
Holiday Shopping Is Expected to Be up, Depending on the Government Shutdown
How to Perfect the Art of Above-the-Fold Design for Landing Pages
Marketing Plan Template: Exactly What to Include
How to Optimize Your Email Subject Lines: 4 Ideas
Fight Against School Bullying Expands to Store Shelves

What Apple’s iBeacon Means for Local Commerce and Retailers

By Steve Cheney (stevecheney.com)

iPhone 5s iOS7Apple's new iBeacon feature in iOS 7 has been overlooked by most people, but it holds intriguing potential uses for retailers. For one thing, it can be leveraged to improve and refine location-based marketing tactics.

 

FULL ARTICLE

Holiday Shopping Is Expected to Be up, Depending on the Government Shutdown

By Anne D’Innocenzio (AP)

Holiday shoppingThe National Retail Federation forecasts that holiday sales in November and December will rise 3.9 percent to $602.1 billion. However, this forecast didn't account for the partial government shutdown.

 

 

FULL ARTICLE

How to Perfect the Art of Above-the-Fold Design for Landing Pages

By Scott Martin (Unbounce)

Newspaper above the foldMarketers designing landing pages have plenty to learn from newspapers. When it comes to knowing what important elements to include above the fold, marketers should consider a number of important factors.

 

 

FULL ARTICLE

Marketing Plan Template: Exactly What to Include

By Dave Lavinsky (Chicago Tribune)

Architect marketing planYou need a marketing plan that identifies everything from: 1) who your target customers are, to 2) how you will reach them, to 3) how you will retain your customers so they repeatedly buy from you. Here's a look at the 15 key sections you need to include in your marketing plan.

 

FULL ARTICLE

How to Optimize Your Email Subject Lines: 4 Ideas

By Margaret Farmakis (Return Path)

Email subject linesSubject lines, while not exactly the sexiest element, do a lot of heavy lifting for emails, which is why they deserve sufficient attention and care. Marketers should do four key things to optimize their subject lines.

 

 

FULL ARTICLE

Fight Against School Bullying Expands to Store Shelves

By Andrew Adam Newman (NYT)

Stop bullyingGreen Giant, General Mills' frozen-vegetables brand, is launching an anti-bullying cause marketing campaign called "Raise a Giant." It features an animated commercial featuring a child narrator.

 

 

FULL ARTICLE

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Related Events

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October 10, 2013 │2:00pm ET

Accelerating the Sales Cycle with Content Marketing and Video

 

 

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Arc Wins Top Honors at 2013 PRO Awards Gala

See the other agencies that took home trophies!

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