| Chief Marketer - This Week
The week's most relevant content from around the web and why it's important. from the editors of Chief Marketer, and DIRECTSeptember 05, 2013 |
 |
| AgencyNext and the PRO Awards Gala: Oct. 1, 2013
By Patricia Odell
|
AgencyNext will give you the information you need to stay ahead of the curve. The day starts with the 23rd Annual PRO Awards Gala held on Oct. 1, 2013 in NYC.
|
Advertisement
|
| 3 Ways to Improve Email Marketing with Customer Personas
Justin Williams (ClickZ)
|
Marketers are becoming adept at the art of email marketing messaging to improve relevancy but messages can be even more relevant if customer personas are used. To create helpful personas, marketers can use the data they’ve already collected and stored; use a partner’s data; or go straight to the source and talk to your customers.
| Where Companies Go Wrong With Social Media
Nicholas Elliott (Wall Street Journal)
|
For all the talk of the game-changing nature of social media, most companies do a poor job of embracing its opportunities and managing its risks. Find out why.
| Think Twice Before Using Hashtags in Facebook Posts
(EdgeRank Checker)
|
The inclusion of Facebook hashtags is actually a drag on the viral reach, engagement and organic reach posts get. There are a number of possible explanations.
| Dunkin’ Donuts Apologizes for Blackface Ad
Jocelyn Gecker (Miami Herald)
|
Dunkin' Donuts has apologized for the "insensitivity" of an advertising campaign in Thailand featuring a woman in blackface makeup advertising a new chocolate donut.
| Branding Battle Wages for Sochi
(Chicago Tribune)
|
Official Olympic sponsors are being beaten by non-affiliated rivals in the race for brand awareness ahead of next year's Sochi Winter Olympics.|
Advertisement  This whitepaper helps marketers understand the benefits of great digital experiences, take advantage of the latest trends & technologies, and drive customer engagement, conversion and retention. Download Demystifying Digital Experience Management to learn how to improve the impact of your digital marketing efforts. |
Related Events |
|
AgencyNext: Oct. 1, 2013 Free Live Webinar Free Live Webinar |
Find Products and Services |
| Search our site for Products and Services |
|
Advertisement  Email & Mobile – Perfecting the Digital Marketing Mix September 12, 2013 @ 2:00 p.m. ET This webinar highlights several tactics to consider for improving your multichannel marketing strategy including; determining customer preferences, multi-device design and capturing information from multiple channels, resulting in delivering a consistent digital experience. Click here now! |
ABOUT THIS NEWSLETTERYou are subscribed to this newsletter as `email`For questions concerning delivery of this newsletter, please contact our Customer Service Department at: Chief Marketer An Access Intelligence publication International: 847-763-9509 Email: Customer Service Access Intelligence | 10 Norden Place, Norwalk, CT 06855 © 2013, Access Intelligence. All rights reserved. This content is protected by United States copyright and other intellectual property laws and may not be reproduced, rewritten, distributed, re-disseminated, transmitted, displayed, published or broadcast, directly or indirectly, in any medium without the prior written permission of Access Intelligence. |
| About Us Privacy Policy |