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Chief Marketer - This Week

The week's most relevant content from around the web and why it's important.

from the editors of Chief Marketer, and DIRECT

September 05, 2013

Chief DIRECT Marketer
AgencyNext and the PRO Awards Gala: Oct. 1, 2013
3 Ways to Improve Email Marketing with Customer Personas
Where Companies Go Wrong With Social Media
Think Twice Before Using Hashtags in Facebook Posts
Dunkin’ Donuts Apologizes for Blackface Ad
Branding Battle Wages for Sochi

AgencyNext and the PRO Awards Gala: Oct. 1, 2013

By Patricia Odell

AgencyNextAgencyNext will give you the information you need to stay ahead of the curve. The day starts with the 23rd Annual PRO Awards Gala held on Oct. 1, 2013 in NYC.



3 Ways to Improve Email Marketing with Customer Personas

Justin Williams (ClickZ)

email marketingMarketers are becoming adept at the art of email marketing messaging to improve relevancy but messages can be even more relevant if customer personas are used. To create helpful personas, marketers can use the data they’ve already collected and stored; use a partner’s data; or go straight to the source and talk to your customers.



Where Companies Go Wrong With Social Media

Nicholas Elliott (Wall Street Journal)

B2B social mediaFor all the talk of the game-changing nature of social media, most companies do a poor job of embracing its opportunities and managing its risks. Find out why.



Think Twice Before Using Hashtags in Facebook Posts

(EdgeRank Checker)

hashtagThe inclusion of Facebook hashtags is actually a drag on the viral reach, engagement and organic reach posts get. There are a number of possible explanations.



Dunkin’ Donuts Apologizes for Blackface Ad

Jocelyn Gecker (Miami Herald)

dunkin1n-2-web-595Dunkin' Donuts has apologized for the "insensitivity" of an advertising campaign in Thailand featuring a woman in blackface makeup advertising a new chocolate donut.



Branding Battle Wages for Sochi

(Chicago Tribune)

olympic marketingOfficial Olympic sponsors are being beaten by non-affiliated rivals in the race for brand awareness ahead of next year's Sochi Winter Olympics.



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Global Digital Audience Report

The CMO's Guide to Beating the Engagement Crisis

10 Tips: Solving Marketing's Biggest Problem of 2013 (Gaining Opt-ins)

Putting Social to Work for Your Business

Get Started Wtih Social Relationship Management

Marketing's Role in Outperforming the Fortune 500

Related Events

AgencyNext: Oct. 1, 2013
Haley Mills Theater

New York City
All-new event for agency executives: PRO Awards Gala; Market Trends Presentation; Agency of the Future Session
Register Today!

Free Live Webinar
Sept. 12, 2013 2:00 pm ET
Email and Mobile—Perfecting the Digital Marketing Mix 
(Bonus: free white paper for all attendees)

Free Live Webinar
Sept. 26, 2013 2:00 pm ET
Making the Most of Marketing Resources: How Your Can Boost Performance and ROI

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