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Chief Marketer - This Week

The week's most relevant content from around the web and why it's important.

from the editors of Chief Marketer

June 28, 2013

Chief DIRECT Marketer
7 Dos and Don’ts of Mobile App Marketing: Infographic
Ideas to Steal: Snapple’s “Win Nothing” Sweepstakes
Exclusive Mobile Marketing Research
13 Ways to Use Vine for Ecommerce Marketing
The 8 Basic Elements of Local Search
Why Marketers Get Social Media Wrong
6 Steps to Research Content Marketing Keywords

7 Dos and Don’ts of Mobile App Marketing: Infographic


mobile app marketingThese "7 Dos and Don’ts of Mobile App Marketing" shed light on vital aspects that mobile app marketers need to focus on to make sure their promotional activities drive results. The graphic gets down to the nitty-gritty of a campaign and lists simple practices that will help app marketers crack the success code. This one's for the tool kit!



Ideas to Steal: Snapple’s “Win Nothing” Sweepstakes


snapple win nothing sweepstakesSnapple has long used its bottle caps to keep consumers interested in buying its beverages to discover what exactly is under the caps. This summer, it's gone the way of "Seinfeld" running a Snapple "Win Nothing" Sweepstakes. More than 70,000 prizes are up for grabs. Maybe a tip or two for you here? It's all under the cap.



Exclusive Mobile Marketing Research

By Chief Marketer Staff

Download the results of Chief Marketer’s 2013 Mobile Marketing Survey to learn:

* Where marketers are investing their mobile budget dollars

* The importance of mobile apps

* How mobile display fits into the picture

* Challenges marketers face in launching mobile campaigns     


13 Ways to Use Vine for Ecommerce Marketing


vine ecommerce video marketingIn six short months, the six-second short video app Vine has grown to 13 million users. Gap reports that Vine video attachments get six to eight times the level of engagement than tweets without. But how and why could you use it for ecommerce marketing? Here's 13 ways.



The 8 Basic Elements of Local Search

(Search Engine Watch)

local searchLocal search is becoming increasingly important thanks to the rise of smartphones and mapping apps. In general, SEOs agree the key factors driving local search results boil down to the eight tactics outlined in this article. Find out what you need to know. 



Why Marketers Get Social Media Wrong

(Social Media Explorer)

social mediaOut of touch when it comes to social media? It’s not because marketers don’t understand what social media is about—it’s because they don’t understand why the audience is there. Marketers who try to rank well in search or create successful search ads understand that the searcher is actively looking for a solution to a problem, not necessarily to make a purchase. Get back in touch!


6 Steps to Research Content Marketing Keywords

(Search Engine People)

six steps to content marketingKeyword research for content marketing efforts is different from keyword research for SEO or PPC campaigns. Traditional keyword research is about understanding how people seearch for a product or service; keyword research for content marketing is about understanding what people want to learn more about and how popular the topic is. Here's the six steps you need to know about keyword research for content marketing campaigns. FULL ARTICLE

Related Whitepapers

The CMO's Guide to Beating the Engagement Crisis


4 Common Digital Marketing Dilemmas and Ways to Solve Them


Marketing's Role in Outperforming the Fortune 500


Social Media Best Practices White Paper


10 Tips: Solving Marketing’s Biggest Problem of 2013 (Gaining Opt-ins)


Customer Service Requires Synergy, Not Silos

Related Events

Emergency Session: What New FTC Rules Mean to Your Reputation and Social Media Program

July 17 @ 2:00 p.m. ET 

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