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Chief Marketer - This Week

The week's most relevant content from around the web and why it's important.

from the editors of Chief Marketer

July 26, 2013

Chief DIRECT Marketer
 
Event Marketing is Celebrity Cruises New Model
General Mills Firms up its Greek Yogurt Line
LinkedIn Sponsored Updates is Answer to Facebook’s Sponsored Stories
Foursquare Unveils Self-Serve Ads for Small Businesses
Facebook Hashtags Aren’t Leading to Better Engagement
Nine Key Things to Look for in an Agency Partner

Event Marketing is Celebrity Cruises New Model

By Patricia Odell

Celebrity Cruises event marketing

Celebrity Cruises is using event marketing in 10 major U.S. markets to reach—and sell to—consumers face-to-face. Much of the work is new to the cruise line.

 

FULL ARTICLE

General Mills Firms up its Greek Yogurt Line

Mike Huglett (Star Tribune)
general mills greek 100

General Mills scored its first Greek yogurt success this past year with Greek 100, switching production methods, packaging and new marketing too.

 

FULL ARTICLE

LinkedIn Sponsored Updates is Answer to Facebook’s Sponsored Stories

David Hahn (LinkedIn Marketing Blog)

linkedin sponsored updates

Taking a page from Facebook’s playbook, earlier this week LinkedIn introduced Sponsored Updates. The new paid product will give brand on LinkedIn the ability to insert their content into users' home page feeds, even if they aren't currently following the company.

 

FULL ARTICLE

Foursquare Unveils Self-Serve Ads for Small Businesses

(Foursquare Blog)

Foursquare paid promotions

 

Foursquare is expanding its test of paid promotions with New York City-based businesses by rolling out self-serve ads for all small businesses.

 

FULL ARTICLE

Facebook Hashtags Aren’t Leading to Better Engagement

Amy Gesenhues (Marketing Land)

facebook hashtags

Analytics firm Simply Measured conducted a study of the Top 100 Interbrands on Facebook to understand the impact of hashtags.

 

FULL ARTICLE

Nine Key Things to Look for in an Agency Partner

Allie Grey Friedland, Joe Griffin (MarketingProfs)

 

agency partnersHere's what you need to know to find an agency partner that actually jibes with your company.

 

FULL ARTICLE

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