| Chief Marketer - This Week
The week's most relevant content from around the web and why it's important. from the editors of Chief Marketer, and DIRECTJuly 12, 2013 |
 |
| 5 Ways to Capture Leads Without a Lot of Writing
Campaigns to capture leads rely heavily on the offer, which usually takes the form of e-books, blogs, white papers and other assets that demand a good amount of writing and editing. There are, however, plenty of lead-capture tactics that don't require much writing. This article offers what you need to know.
|
|
Advertisement
|
| Sweet Tweets: Social Media Pave Way for Twinkies’ Return
Rebecca Castagna (USA Today)
|
Hostess is whetting consumers' appetites for the return of some of its most well-known treats with a broad comeback campaign that touts the arrival of the products on store shelves Monday. A social media campaign encourages people to share their love of Twinkies and Ding Dongs.
| Promotions Celebrate Those Willing to Just Get Up and Go
Andrew Adam Newman (NYT)
|
Impulsiveness is highly valued by marketers, who encourage spur-of-the-moment purchases. And separate stunts this week by Heineken and Hilton Worldwide rewarded consumers for spontaneity with far-flung trips—but only if they depart with little or no forethought.
| 8 Ways to Lose a Prospect’s Trust
(Copyblogger)
|
You’ve probably visited a company’s website with the full intention of making a purchase only to leave it a few minutes later without buying anything. This is probably because, for some reason or another, the site lost your trust. Here’s a look at eight possible ways to lose a prospect’s trust.
| Restaurants Turn to Mobile Loyalty Rewards Apps to Lure Customers
Julie Jargon (WSJ)
|
Restaurant operators are increasingly supplementing their old loyalty-card programs with mobile options to keep eaters coming back in a soft economy. The restaurant chains and their franchisees are turning to mobile loyalty rewards apps, such as Front Flip and Belly, which they say help them attract and retain customers with more individualized, interactive approaches than the traditional loyalty programs.
| Global Mobile Advertising Hit $8.9 Billion in 2012
(IAB)
|
According to the U.S. IAB Mobile Marketing Center of Excellence, IAB Europe and IHS, global mobile advertising revenue reached $8.9 billion in 2012, up 82.8% from the $5.3 billion in 2011. Mobile search accounted for 52.8% of total mobile ad revenue, while display accounted for 38.7% and messaging accounted for 8.5%. Advertisers should see mobile not only as a blossoming medium, but one that's truly global. |
Advertisement  B2B LeadsCon takes a fresh look at the leading challenges facing marketers--and provides you with a Road Map for generating high-value leads and nurturing them to "Yes" Download Now! |
Related Events |
|
Emergency Session: What New FTC Rules Mean to Your Reputation and Social Media Program July 17 @ 2:00 p.m. ET |
Find Products and Services |
| Search our site for Products and Services |
|
Advertisement  4 Steps to Creating an Effective Marketing Dashboard Free Webinar On Demand Join this webinar to hear what key metrics marketing leaders are tracking and what are the new marketing dashboard technologies. Click HERE to join! |
ABOUT THIS NEWSLETTERYou are subscribed to this newsletter as `email`For questions concerning delivery of this newsletter, please contact our Customer Service Department at: Chief Marketer An Access Intelligence publication International: 847-763-9509 Email: Customer Service Access Intelligence | 10 Norden Place, Norwalk, CT 06855 © 2013, Access Intelligence. All rights reserved. This content is protected by United States copyright and other intellectual property laws and may not be reproduced, rewritten, distributed, re-disseminated, transmitted, displayed, published or broadcast, directly or indirectly, in any medium without the prior written permission of Access Intelligence. |
| About Us Privacy Policy |