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Chief Marketer - This Week

The week's most relevant content from around the web and why it's important.

from the editors of Chief Marketer and DIRECT

August 23, 2013

Chief DIRECT Marketer
Monday and Friday Best Days for Facebook Engagement
Amazon Outage Causes Tweetnado
How Do You Buy Marketing Tech?
Special Report – Mobile Event Tech
Nerdist’s New Media Empire
Announcing the 2013 PROMO PRO Awards Finalists
The Latest from B2B Leadscon 

Monday and Friday Best Days for Facebook Engagement

By Ishbel Macleod (The Drum)

calendarThe majority of Facebook posts are made on Thursday and Friday, but Monday is one of the best days for engagement.


Amazon Outage Causes Tweetnado

By Tim Parry (Multichannel Merchant) went down for about an hour earlier this week—and the Twittersphere lost its mind. Here's a Storify by our colleagues at Multichannel Merchant detailing the disaster epic in the making.


How Do You Buy Marketing Tech?

By Heather Clancy (

Screen Shot 2013-08-21 at 1.08.47 PMHow users approach the marketing technology buying process varies greatly, depending on their level of tech savviness.


Special Report – Mobile Event Tech

By Kenneth Briodaugh (Event Marketer)

Screen Shot 2013-08-21 at 1.35.58 PMThere's more to mobile for live events than attendee apps. Event Marketer's latest tech special report focuses on mobiles devices marketers can use to enhance their next special event.


Nerdist’s New Media Empire

By John Patrick Pullen (Entrepreneur)

chris-hardwickEntrepreneur profiles comedian Chris Hardwick and entertainment executive Peter Levin and looks at how they're leveling Nerdist content across multiple platforms.


Announcing the 2013 PROMO PRO Awards Finalists

By Patricia Odell

PROMO PRO AwardsYet again, the campaigns honored as PRO Award finalists once again have exceeded expectations. Here are the finalists, a distinguished collection of promotional campaigns that sets a powerful example of how agencies and brands capture consumer interest with exemplary creative and intriguing messaging.


The Latest From B2B LeadsCon

By Beth Negus Viveiros and Jason Hahn

b2b-logo-newDid you miss the excitement at B2B LeadsCon in New York last week? Catch up with these interviews with featured B2B LeadsCon presenters.


Related Whitepapers

5 Reasons Why Preference Management is Good for Marketing ROI

Social Media Best Practices

Get Started with Social Relationship Management

Global Digital Audience Report: January-March 2013

4 Common Digital Marketing Dilemmas and Ways to Solve Them

2013 Lead Management Optimization Study: Key Trends Analysis

The CMO's Guide to Beating the Engagement Crisis

Presentation Nirvana. 40 Must See Charts for Modern Marketers

Related Events

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Aug 27 2013 @ 2:00 p.m. ET

With the 2013 holiday season right around the corner, you want to hear the most current industry customer-centric best practices to increase sales and shopper loyalty.

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