The week's most relevant content from around the web and why it's important.

August 02, 2013

Jon Reed (diginomica)

B2B companies are struggling to tap into the full potential of social media platforms, and that’s probably because many of these companies merely blast their messages through these channels. The correct approach is using social media to “extend conversations and pull audiences into a content-rich website with plenty of lead conversion opportunities” —in other words, a hub-and-spoke model. This means blogging, as hard as it might be, is of utmost importance.

FULL ARTICLE

Steve P. Young (KISSmetrics)

Crafting a viral video is part science, part art. Those who are interested in taking a stab at it should adhere to five principles. This blogger outlines a simple framework that many companies have used to achieve success. 

FULL ARTICLE

Edmund Lee (Bloomberg)

Facebook’s much-awaited 15-second video ads appear closer to reality, and word is that they’re going to cost advertisers a pretty penny. Bloomberg reports that running a video ad on Facebook’s site for one day will cost companies up to $2.5 million. Advertisers will initially have the ability to target these videos based on age and gender. 

FULL ARTICLE

Will Burns (Forbes)

We all heard the surprise announcement that Omnicom Group and Publicis Groupe agreed to merge. The author of this article analyzes the deal, looking at what each company brings to the party and how the deal shifts the priorities of the agencies they hold from ideas to money.

FULL ARTICLE

(Convenience Store Products)

The CMA recently released a white paper, titled “Three Trends Changing the FMCG Ecosystem,” exploring the current shopper atmosphere and its implications on the retailer and the manufacturer. Based on the findings, this article identifies three big trends, as well as important ways for retailers to ramp up marketing efforts and key takeaways for manufacturers. 

FULL ARTICLE

David Aubespin (topi)

With virtually every phone now equipped with a GPS, and users comfortable sharing their location, mobile solution providers are quickly coming up with creative ideas on how to leverage location information. Such solutions have usually been associated with the concept of “geo-fencing”. Hidden in this post are innovative ways to use geo-fences at events.

FULL ARTICLE

Related Whitepapers

5 Key Principles That Enhance Customer Engagement

How Social Business Pays Off

The Five Step Guide for Better Social Media Security

2013 Lead Management Optimization Study: Key Trends Analysis

The CMO's Guide to Beating the Engagement Crisis

Managing the Social Media Mix

B2B Marketers Planning Workbook

Related Events

Find Products and Services

Search our site for Products and Services

ABOUT THIS NEWSLETTER