The week's most relevant content from around the web and why it's important.

August 20, 2013

By Matt McGee, Marketing Land

Facebook’s News Feed algorithm, EdgeRank, used to be about three factors: affinity, weight and decay. Today the social network says it uses as many as 100,000 factors to power News Feed. Marketers that embrace this new reality will have a leg up on those who don't.

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By Matthew Yglesias, Chicago Tribune-Digital Plus

Marketers have often emphasized Pepsi as a newer or more youthful beverage. But despite a decade of different slogans and celeb endorsements, it has never taken first place from Coke. This is a thought-provoking look at the history of the Cola Wars.

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By Jay Baron. The Daily Egg

There are plenty of reasons to redesign your website, and many of them are probably silly. For instance, if your business wants to give your site a facelift because it's been a while, it wants to get more competitive, it wants to generate more leads or visitors aren't staying long enough, hit the pause button, What you really need are solutions to deeper business problems.

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By Stuart Elliott, New York Times

The Kraft campaign for its new line of meal-starters is indicative of how ads from marketers are loosening up—or becoming crass depending on your perspective.

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By Rob Ashgar, Forbes

This author says most advertising doesn't work. He then shares Dr. Tait Martin's prescription for getting people to take action.

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