| Chief Marketer - This Week
The week's most relevant content from around the web and why it's important. from the editors of Chief Marketer, and DIRECTMay 30, 2013 |
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| Back-to-School Marketing Underway to Fight Uncertainty
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Kids are not going to be happy, but the tenuous state of the economy is a major reason for the earlier arrival of back-to-school campaigns. The goal is to encourage purchases now because of uncertainty over what the future may bring. Office Depot is partnering with One Direction; Teen vogue Magazine is heralding an August Shopping Day. Get the details.
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| Kohler Mobile Tour Let’s People Test the Flush
By admin In an effort to educate plumbers, contractors, remodelers and interior designers on its toilet-flushing technologies and innovation, Kohler has launched the “Trust the Flush” mobile tour, a custom motor coach that houses a replica of its toilet test lab at company headquarters in Wisconsin. Maybe some ideas here for your next mobile tour? |
| Facebook Verified Pages Helps Brand Trustworthiness
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On Wednesday, Facebook announced verified pages to help users spot authentic accounts for high-profile brands and people. These pages will display a blue check mark beside the owner’s name, which will be shown on timelines, in search results and elsewhere. Qualified brands will want to get themselves verified to boost the trustworthiness of their Facebook pages. Here’s what you need to know.
| Instagram Heats Up for CMOs
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CMOs are into Instagram. Here you can grab onto ideas from Starbucks, Red Bull and American Express —three big brands thriving on Instagram and how they are doing it. Brands looking to follow in their footsteps should get plenty of tips here like including adding calls to action in photos and captions.
| Small Businesses Find ROI in Social Media: Infographic
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Manta's infographic portrays findings from its new study of more than 1,200 small-business owners regarding their social media top concerns.
| Marketers Lose $83 Billion to Poor Customer Experiences
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(CMSWire) An astounding $83 billion is lost each year in the U.S. thanks to poor customer experiences, an IBM report has found. To combat this, the company recommends a number of fixes including understanding and engaging customers; evaluating and prioritizing channels and creating a consistent customer experience. This article lays out the findings, comparisons between between leaders and "all others" and how you can make improvements.|
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