The week's most relevant content from around the web and why it's important.

May 02, 2013

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(PR News Online) On this video, Nicole Yelland, director of marketing and communications at Livio, spoke with Mike Bako CEO of DS Simon Productions, about how to use Twitter to personify your brand and make it more relatable to your audiences. She’s got some interesting tips that you may not be thinking of.

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(Wall Street Journal) Buying ad space on the video screens inside the Clark/Lake train station in Chicago typically involves making half a dozen phone calls and exchanging several emails or faxes with the firm that owns the screens. Now, advertisers can accomplish the same task with a few clicks of a computer mouse, thanks to a new auction system for buying digital out-of-home ads.

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(MarketingProfs) Text messaging is one of the most effective direct marketing channels to attract new users as well as to increase engagement with existing customers, according to a recent study by Peggy Anne Salz, editor of MobileGroove. This article lays out what you need to know from the study, a case example from the Qeep app, one of the largest mobile social discovery platforms, and three rules marketers should keep in mind to ensure app success.

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(Search Engine Watch) When asked what his best SEO tip was a couple years ago, Scott Stratten, author of “UnMarketing,” simply said to write “awesome frickin’ content.” But what does that mean? Grant Simmons, director of SEO and social product for The Search Agency, explains. Among other things, the content should answer a user’s question, which addresses a need; engage users; is more quickly spread across the Web; is unique; and inspires connections.

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(AdAge) Snickers found a creative way to target hungry searchers with a PPC ad campaign in the U.K. that used the top 500 search terms on Google and found the most common misspellings of those words, yielding a grand total of 25,381 words to bid on. The brand and its agency also ran “Snickers Foosball,” which introduced a new type of foosball table that replaced the usual on-field players with “hungry alter egos.” Find out how it all worked out.

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