The week's most relevant content from around the web and why it's important.

May 16, 2013

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(CMSWire) A customer journey shows how a customer progresses through buying stages toward your brand, or your product or service. Caring about those customer journeys helps to take a bigger perspective beyond just a transaction or conversion, to focus on various segments and their particular needs, to measure the right data and to create content marketing that actually works. Here’s what you need to know. FULL ARTICLE

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(Search Engine Watch) We’ve all heard the impressive stat that 47% of U.S. online consumers have made a purchase based on recommendations from Pinterest. What can marketers do to boost that number and more effectively engage consumers on the site? Pinterest is doing its share by introducing new services for companies like business accounts. Here’s eight ideas for you to tap into.

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(Search Engine Journal) Content marketing is a great way to get links but it’s not the only way to do it. In fact, placing too much emphasis on content can actually distract from what we should be doing most—approaching the unique needs of each client and niche. This author shares five link-building tactics that aren’t rooted in content.

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(Wall Street Journal) Dodge is expanding its role in the “Fast and Furious” franchise to include the SRT Challenger, a vintage Charger Daytona—and the Dart compact economy car. The brand has a video out tied to the upcoming “Fast & Furious 6,” which opens May 24, titled “How to Make Your Car Fast and Furious.” Watch the video.

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(Search Engine Land) B2B marketers love data, but their biggest challenge is acting on all the data they have to improve their marketing efforts. This article highlights five essential reports for B2B marketers looking for actionable insights. Lots of research, stats and charts here and after getting the hang of marketing analytics, the next step is using custom dashboards.

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(Marketing Dive) As marketing professionals progressively spend more time on the road or commuting and the functionality of mobile devices keeps increasing, it makes sense that more work is being performed on mobile devices. To keep things simple, and to keep work effective, mobile app developers have come up with some impressive solutions to common problems of mobile device use.

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