View Web Version

Chief Marketer Tech Talk

Leveraging Marketing Technology to Achieve Measurable Results

July 18, 2013

Chief Tech Talk Marketer

Enabling Online-Offline Integration With Technology

By Beth Negus Viveiros


pitney-logoTechnology can help marketers better integrate their offline and online marketing efforts, but they need to take care not to get overwhelmed by all the options available. Chief Marketer talked to Jeff Crouse of Pitney Bowes about how his company traverses the cross-channel divide.


Read Full Story


The Regulated CMO’s Guide to Social CRM Technology

By Jon Schepke


Customer-Focus1Through the convergence of paid, owned and earned media, social’s influence on search results continues to grow, as does the need for social CRM technology. With so many benefits to be had, even regulatory bodies agree: it's time for CMOs to dive into social. 


Read Full Story

Attention, Shoppers: Store Is Tracking Your Cell

By Stephanie Clifford (New York Times)


tracking mobile shoppersRetailers are gathering data about in-store shoppers’ behavior and moods, using video surveillance and signals from their cellphones and apps. Learn what companies like Nordstrom are doing—and how shoppers are reacting.


Read Full Story

Global Marketing: Translation Challenges and What Languages Matter for Success

By Don DePalma


international-flagsHow far should you go to reach new international audiences on your website? Is machine translation for you? Don DePalma shares ideas for companies looking to do global marketing, in multiple countries and languages.


Read Full Story