To succeed, marketing teams need to adapt to new technologies and learn new skill sets to make the most of the vast sea of data rushing their way every day. Learn how you can move towards true data-driven decision making.
A recent survey found that four in 10 CMOs feel unprepared to meet modern campaign objectives. An even greater percentage (7 of 10) said they fully expect a dramatic overhaul in corporate marketing within the next five years. What’s sometimes lost in this discussion is the role of the agency and analytics partner.
Chief Marketer recently talked with Mike Volpe, CMO of inbound marketing software at HubSpot, to get his take on trends in the inbound space. See what marketers need to know to make the most of their inbound efforts in this exclusive Q&A.
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