Chief DIRECT Marketer

DM INSIGHTS AND ANALYSIS

from the editors of Chief Marketer, and DIRECT

September 04, 2013

What You Need: RFP Marketing Tech Checklist

The 7 Elements of Landing Pages That Marketers Must Test

Get Ready for Engagement Scoring: Four Key Steps

What You Need: RFP Marketing Tech Checklist

By Josh Hill

Checkmark Getting ready to make a major technology investment but not sure where to start? Here's a checklist of what you should be asking when trying to navigate the vendor landscape..

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The Omaha Steaks Direct Mail Sold Introductory Buyers are all new to file and direct mail buyers. These introductory buyers are 51% females and 40% males with average age of 55 and average income $75,000. They are very responsive to all types offers, and perfect for your next Catalog mailing! Contact Vic D’Amico for more information at 201-865-5800 x2116

The 7 Elements of Landing Pages That Marketers Must Test

By Jason Hahn

To maximize the effectiveness of landing pages marketers must question and analyze a number of on-page elements,even if they’re satisfied with the performance.

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The Pendleton consumers (84% women, average income $85K) enjoy life to the fullest and their active lifestyles keep them responsive to a variety of offers. 94,000 12 Month Buyers. Usage includes Arthur Beren Shoes, J. Peterman, Norm Thompson, Orvis Men’s & Women’s, Soft Surroundings, Touchstone, and TravelSmith. Elyssa Cunningham, Infogroup Targeting Solutions, 402.836.5720

Get Ready for Engagement Scoring: Four Key Steps

By Phil Hussey

scoreboard Many marketers are unable to interpret critical purchasing cues because they can’t track engagement across channels. A new study from 89 Degrees offers ideas for marketers looking to track and interpret this valuable data.

FULL ARTICLE

Key Professionals, Powerful Leaders

Northstar Travel Media provides marketers access to the leading brands distributing news, information and data for the travel, meetings, corporate travel and hospitality industries. Gain access to these professionals who possess purchasing power for these active industries by contacting Danielle Zaborski at 914.368.1090.

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Email & Mobile – Perfecting the Digital Marketing Mix
September 12, 2013 @ 2:00 p.m. ET

This webinar highlights several tactics to consider for improving your multichannel marketing strategy including; determining customer preferences, multi-device design and capturing information from multiple channels, resulting in delivering a consistent digital experience.
Click here now!

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