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Chief DIRECT Marketer


from the editors of Chief Marketer and DIRECT

September 25, 2013

Chief DIRECT Marketer
Rebranding Sets America’s Cup on the Right Course
New Portal Gives Consumers Insight Into What Marketers Know About Them
George Carlin, Social Media and Stuff

Rebranding Sets America’s Cup on the Right Course

By Jason Hahn

cup-logoA rebranding effort designed to appeal to both traditional ocean racing enthusiasts and younger audiences more keen on extreme sports has refreshed the brand identity of the America’s Cup, which wrapped finals in San Francisco earlier this month.


New Portal Gives Consumers Insight Into What Marketers Know About Them

By Jason Hahn

Omnicom Group and Publicis GroupeA new portal launched by data broker Acxiom gives consumers a chance to see exactly what personal information the company has amassed about them.


George Carlin, Social Media and Stuff

By Beth Negus Viveiros

carlin-stuffGeorge Carlin had a routine about needing a place to put your stuff. For many people, that's exactly what social media--Facebook in particular--has become. What did our annual social media survey respondents have to say about this? Learn more on the Big Fat Marketing Blog.


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