Chief DIRECT Marketer

DM INSIGHTS AND ANALYSIS

from the editors of Chief Marketer and DIRECT

September 25, 2013

Rebranding Sets America’s Cup on the Right Course

New Portal Gives Consumers Insight Into What Marketers Know About Them

George Carlin, Social Media and Stuff

Rebranding Sets America’s Cup on the Right Course

By Jason Hahn

A rebranding effort designed to appeal to both traditional ocean racing enthusiasts and younger audiences more keen on extreme sports has refreshed the brand identity of the America’s Cup, which wrapped finals in San Francisco earlier this month.

FULL ARTICLE

Reach over 3.3 MILLION subscribers, attendees & web site registrants! The UBM Hi-Tech Database houses the most comprehensive set of business technology market response data from leading global business technology media company UBM Tech. UBM Tech businesses include Business Technology (media and events), Channel, Electronics, Game & App Development. For more information, please contact Patti Niebling at 631-787-3008 x3019.

New Portal Gives Consumers Insight Into What Marketers Know About Them

By Jason Hahn

Omnicom Group and Publicis Groupe A new portal launched by data broker Acxiom gives consumers a chance to see exactly what personal information the company has amassed about them.

FULL ARTICLE

The upscale male and female buyers of Johnston & Murphy (average age 50, average HHI $100,000) have families and show a strong interest in fashion and style. 100,000 12 Month Catalog/Web Buyers (omit retail); 450,000 12 Month Catalog/Web/Retail Buyers. Lifestyle, Demographics, and Marketing Genetics data available. Contact Audrey Wallis, Infogroup Targeting Solutions, 402.836.5109

George Carlin, Social Media and Stuff

By Beth Negus Viveiros

carlin-stuff George Carlin had a routine about needing a place to put your stuff. For many people, that's exactly what social media--Facebook in particular--has become. What did our annual social media survey respondents have to say about this? Learn more on the Big Fat Marketing Blog.

FULL ARTICLE

Making the Most of Marketing Resources: How You Can Boost Performance and ROI September 26, 2013│2:00pm ET

In this webinar, learn how to manage your marketing resources and operations to make the most of your marketing budget as the overall marketing mix has expanded with the use of social, mobile and big data capabilities.

Register Today!

Related Whitepapers

Social Media and Business Intelligence: Creating the Integrated Customer Hub

4 Common Digital Marketing Dilemmas and Ways to Solve Them

Turn Tire Kickers in to Customers (and Other Lead Nurturing Cliche's that Actually Work)

Bridging the Gap Between Television and the Internet

2013 Lead Management Optimization Study: Key Trends Analysis

Putting Social to Work for Your Business

5 Reasons Why Preference Management is Good for Marketing ROI

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PRO Awards Gala Oct. 1, 2013
Haley Mills Theater
New York City
All-new event for agency executives: PRO Awards Gala; Market Trends Presentation; Agency of the Future Session
Register Today!

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