Chief DIRECT Marketer

DM INSIGHTS AND ANALYSIS

from the editors of Chief Marketer and DIRECT

September 18, 2013

Online Video: What You Need to Know

5 Ways Emotions Impact Digital Marketing Success

Personalization vs. Customization: How Marketers Can Deliver What Consumers Want

Online Video: What You Need to Know

By Michael Hawtin

video-crop When you are setting objectives for online video, there are three buying models that require unique creative executions and consideration. Here's an overview.

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Dream Products delivers smart shoppers who purchase unique, value-priced items including women’s lingerie/accessories, men’s apparel/accessories, collectibles, footwear, gardening, housewares, health, jewelry and pet products. The file averages 92,000 hotline names. TargetReady Models®, as well as a full array of enhancements is available. Contact Mary Hickey, Infogroup Targeting Solutions, 402.836.5662

5 Ways Emotions Impact Digital Marketing Success

By Jon Fox

many small light bulbs equal big one Digital platforms offer numerous ways for marketers to connect with consumers. But even the most advanced technology won't engage if it doesn't spark an emotional connection.

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Industrial & Service Industries – We’ve Got Them!

EMEDCO is a leading manufacturer and distributor of signs and identification products for workplace safety, spill control, security, and buildings and grounds. EMED Catalog Buyers provide direct marketers responsive prospects that work primarily in the areas of plant management, facility/ maintenance, purchasing and safety/security. For more info contact MeritDirect: Mike Soltis at 914-368-1025.

Personalization vs. Customization: How Marketers Can Deliver What Consumers Want

By Brad Mehl

prospecting In the digital world, marketers are blessed with a plethora of tools to collect opinions, ideas and reviews from their audience. But it pays to remember that sometimes nothing is better than real face-to-face conversations when it comes to generating customer feedback.

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Bookspan has the lists to fulfill your marketing needs, with book clubs that cover everything from mystery to military to children’s books, and more! Check out the Bookspan Garden City Masterfile with over 1 MILLION Active Members! For more information, contact Mary Ann Montalbano at 201.865.5800 x2204. ____________________________________

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Global Digital Audience Report, January to March 2013

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