View Web Version
Chief DIRECT Marketer


from the editors of Chief Marketer and DIRECT

September 18, 2013

Chief DIRECT Marketer
Online Video: What You Need to Know
5 Ways Emotions Impact Digital Marketing Success
Personalization vs. Customization: How Marketers Can Deliver What Consumers Want

Online Video: What You Need to Know

By Michael Hawtin

video-cropWhen you are setting objectives for online video, there are three buying models that require unique creative executions and consideration. Here's an overview.


5 Ways Emotions Impact Digital Marketing Success

By Jon Fox

many small light bulbs equal big oneDigital platforms offer numerous ways for marketers to connect with consumers. But even the most advanced technology won't engage if it doesn't spark an emotional connection.


Personalization vs. Customization: How Marketers Can Deliver What Consumers Want

By Brad Mehl

prospectingIn the digital world, marketers are blessed with a plethora of tools to collect opinions, ideas and reviews from their audience. But it pays to remember that sometimes nothing is better than real face-to-face conversations when it comes to generating customer feedback.


Related Whitepapers

Just How "Modern" is Your Marketing?

2013 Email Marketing Metrics Benchmark Study

Social Selling in B2B Sales

10 Tips: Solving Marketing's Biggest Problem of 2013 (Gaining Opt-Ins)

The CMO's Guide to Beating the Engagement Crisis

Smarter@Marketing: Align Message, Process and Measurement to Deliver Sales Enablement

Global Digital Audience Report, January to March 2013

Related Events

PRO Awards Gala Oct. 1, 2013
Haley Mills Theater

New York City
All-new event for agency executives: PRO Awards Gala; Market Trends Presentation; Agency of the Future Session
Register Today!

Complimentary Live Webinar
Sept. 26, 2013 2:00 pm ET
Making the Most of Marketing
Resources: How Your Can Boost Performance and ROI

Find Products and Services

Search our site for Products and Services


You are subscribed to this newsletter as `email`

For questions concerning delivery of this newsletter, please contact our Customer Service Department at:

Chief Marketer
An Access Intelligence publication
International: 847-763-9509
Email: Customer Service

Access Intelligence | 10 Norden Place, Norwalk, CT 06855

© 2013, Access Intelligence. All rights reserved. This content is protected by United States copyright and other intellectual property laws and may not be reproduced, rewritten, distributed, re-disseminated, transmitted, displayed, published or broadcast, directly or indirectly, in any medium without the prior written permission of Access Intelligence.
About Us Privacy Policy