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Chief DIRECT Marketer


from the editors of Chief Marketer, and DIRECT

October 2, 2013

Chief DIRECT Marketer
Five Trends in Merchandise Incentives
Why You Should Rethink Your Business Communications Strategy
Chief Marketer’s 2013 Annual Social Media Survey

Five Trends in Merchandise Incentives

By Melissa Van Dyke

fiveThe Incentive Research Foundation has identified five important trends for merchandise incentives in 2013. Learn why marketers are leaning towards offering experiences as rewards, and the impact of mobile.


Why You Should Rethink Your Business Communications Strategy

By Bob Wise

lead capture campaignsWhen you are comparing enterprise business communications systems, it’s easy to get caught up in all the specifications, features and glitzy demos provided by different vendors. Here's some thoughts on how to get the most out of your investment.


Chief Marketer’s 2013 Annual Social Media Survey

By Beth Negus Viveiros

Chief Marketer’s annual survey shows that social marketing has gone mainstream. In this Special Report, learn what tools marketers are using for social campaign management, how marketers assign responsibility for content creation, where social budget dollars are being spent, the biggest challenges to social success and more. 


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The Five-Step Guide for Better Social Media Security

The CMO's Guide to Beating the Engagement Crisis

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