Chief DIRECT Marketer

DM INSIGHTS AND ANALYSIS

from the editors of Chief Marketer and DIRECT

June 5, 2013

Indigo Books Creates Long-Term Email Deliverability Plan

The Three R’s of Predictive Analytics: Reliable, Repeatable, Relatable

Vonage Kicks Off ‘Crazy Generous’ Multichannel Campaign

Indigo Books Creates Long-Term Email Deliverability Plan

By Beth Negus Viveiros

indigo A long-term email deliverability plan helped Canadian retailer Indigo Books boost open and clickthrough rates. Learn how the bookstore chain got past the pain of blacklisting and made its email marketing program better than ever.

FULL ARTICLE

FINE COOKING is all about life in the kitchen for people with an avid interest in all levels of cooking. View Taunton Press List Guide. The file is mostly women; 87% entertain at home; 65% own an herb/vegetable garden; 83% purchased a cookbook in last 12 months. $80/M Non-affinity Catalog Rate! Lynn Wallis, Infogroup Targeting Solutions 402.836.5602

The Three R’s of Predictive Analytics: Reliable, Repeatable, Relatable

By Joe DeCosmo

checklist For marketers, the value of data can feel immeasurable, even with an endless menu of Big Data, tools and technology at their fingertips. Get ideas on how to scale your marketing campaigns and identify behavior patters to improve sales and prevent customer churn.

FULL ARTICLE

Japs-Olson is a complete direct mail printer, including: sheetfed printing, web printing, web-to-print, commingling, storefront website, inserting, bindery, imaging and more. We offer the best combination of innovative technology and service in the industry. Contact Debbie Roth to receive a sample packet. 952-912-1440.
CLICK HERE to find out more!

Vonage Kicks Off ‘Crazy Generous’ Multichannel Campaign

By Jason Hahn

vonage-generous A new multichannel campaign aims to position Vonage as a 'company of the people' bucking traditional business models. Learn what a new Chief Generosity Officer is doing for the communication provider's image.

FULL ARTICLE

Guthy-Renker offers buyers of some of the most popular beauty, health, fitness, and entertainment products. Reach buyers of Proactiv, Sheer Cover, Winsor Pilates, Dean Martin Celebrity Roast, and MORE! CLICK HERE for a full listing of datacards, or contact Anna Feely for more information at 201.865.5800 x2113.

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