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Chief DIRECT Marketer


from the editors of Chief Marketer and DIRECT

June 5, 2013

Chief DIRECT Marketer
Indigo Books Creates Long-Term Email Deliverability Plan
The Three R’s of Predictive Analytics: Reliable, Repeatable, Relatable
Vonage Kicks Off ‘Crazy Generous’ Multichannel Campaign

Indigo Books Creates Long-Term Email Deliverability Plan

By Beth Negus Viveiros

indigoA long-term email deliverability plan helped Canadian retailer Indigo Books boost open and clickthrough rates. Learn how the bookstore chain got past the pain of blacklisting and made its email marketing program better than ever.


The Three R’s of Predictive Analytics: Reliable, Repeatable, Relatable

By Joe DeCosmo

checklistFor marketers, the value of data can feel immeasurable, even with an endless menu of Big Data, tools and technology at their fingertips. Get ideas on how to scale your marketing campaigns and identify behavior patters to improve sales and prevent customer churn.


Vonage Kicks Off ‘Crazy Generous’ Multichannel Campaign

By Jason Hahn

vonage-generousA new multichannel campaign aims to position Vonage as a 'company of the people' bucking traditional business models. Learn what a new Chief Generosity Officer is doing for the communication provider's image.


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