| Chief DIRECT Marketer
DM INSIGHTS AND ANALYSIS from the editors of Chief Marketer and DIRECTJuly 31, 2013 |
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| Create a B2B Social Media Plan |
| Engaging Audiences With Customer Experience Apps |
| Using Mobile to Revive Sweepstakes, Voting, and Audience Measurement |
| Create a B2B Social Media Plan
By Beth Negus Viveiros
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Some B2B marketers are still treating social media as an add-on that isn’t properly integrated into their other marketing channels, and that’s a mistake. “If you’re using social media haphazardly, you don’t see the results,” says Wendy Marx, a featured speaker at B2B LeadsCon. “Social can’t just be it’s own island by itself—that’s the biggest missed opportunity of all.”
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| Engaging Audiences With Customer Experience Apps
By Tim Ross
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Customer experience apps like Nike+ can engage customers in multiple channels with multiple products. Learn how an integrated interaction with an app can build relationships and sales.
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| Using Mobile to Revive Sweepstakes, Voting, and Audience Measurement
By Ashley Eckel
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With mobile, the public’s desire to vote and win sweepstakes can result in instant gratification for consumers, and enhanced measurement for brands. Learn more about how companies can use sweeps to engage consumers and gather data.|
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