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Chief DIRECT Marketer


from the editors of Chief Marketer and DIRECT

July 31, 2013

Chief DIRECT Marketer
Create a B2B Social Media Plan
Engaging Audiences With Customer Experience Apps
Using Mobile to Revive Sweepstakes, Voting, and Audience Measurement

Create a B2B Social Media Plan

By Beth Negus Viveiros

social-bubble-cropSome B2B marketers are still treating social media as an add-on that isn’t properly integrated into their other marketing channels, and that’s a mistake. “If you’re using social media haphazardly, you don’t see the results,” says Wendy Marx, a featured speaker at B2B LeadsCon. “Social can’t just be it’s own island by itself—that’s the biggest missed opportunity of all.”



Engaging Audiences With Customer Experience Apps

By Tim Ross

Screen Shot 2013-07-30 at 11.52.46 AMCustomer experience apps like Nike+ can engage customers in multiple channels with multiple products. Learn how an integrated interaction with an app can build relationships and sales.


Using Mobile to Revive Sweepstakes, Voting, and Audience Measurement

By Ashley Eckel

hands-355With mobile, the public’s desire to vote and win sweepstakes can result in instant gratification for consumers, and enhanced measurement for brands. Learn more about how companies can use sweeps to engage consumers and gather data.


Related Whitepapers

2013 Lead Management Optimization Study: Key Trends Anaysis

5 Reasons Why Preference Managment is Good for Marketing ROI

How Social Business Pays Off

Digital Customer Experience Trends to Watch, 2013

Putting Social to Work for Your Business

The CMO's Guide to Beating the Engagement Crisis

B2B Marketers Planning Workbook

Social Media & Business Intelligence: Creating the Integrated Customer Hub

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