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DM INSIGHTS AND ANALYSIS from the editors of Chief Marketer and DIRECTJuly 24, 2013 |
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| Brands Shouldn’t Be Shy About Asking for Info on Facebook: Study |
| Don’t Abandon Outbound Marketing Just Yet |
| Are There Rewards for Taking Risks in Marketing? |
| Brands Shouldn’t Be Shy About Asking for Info on Facebook: Study
By Jason Hahn
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About 1 in 4 Facebook brand pages in the U.S. has an app requiring a social opt-in. But few brands go beyond just asking for an email address to opt-in, and that can be a mistake, according to Neolane.
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| Don’t Abandon Outbound Marketing Just Yet
By Michael Kaiser-Nyman
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Sure, it's exciting to see how many people liked your hilarious YouTube video, but traditional marketing is still around, and continues to be effective. Before you give up on TV, email and direct mail to create the next viral dancing cat clip, consider using a combination of inbound and outbound tactics.
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| Are There Rewards for Taking Risks in Marketing?
By Ben Padley
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A good CMO will be willing to take creative risks in marketing if they have the potential to enhance a brand’s image, generate positive publicity and increase profits. Daring to be different can be nerve wracking, but the results can be significant.|
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