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Chief DIRECT Marketer


from the editors of Chief Marketer and DIRECT

July 24, 2013

Chief DIRECT Marketer
Brands Shouldn’t Be Shy About Asking for Info on Facebook: Study
Don’t Abandon Outbound Marketing Just Yet
Are There Rewards for Taking Risks in Marketing?

Brands Shouldn’t Be Shy About Asking for Info on Facebook: Study

By Jason Hahn

Facebook-LogoAbout 1 in 4 Facebook brand pages in the U.S. has an app requiring a social opt-in. But few brands go beyond just asking for an email address to opt-in, and that can be a mistake, according to Neolane.


Don’t Abandon Outbound Marketing Just Yet

By Michael Kaiser-Nyman

personalizationSure, it's exciting to see how many people liked your hilarious YouTube video, but traditional marketing is still around, and continues to be effective. Before you give up on TV, email and direct mail to create the next viral dancing cat clip, consider using a combination of inbound and outbound tactics.


Are There Rewards for Taking Risks in Marketing?

By Ben Padley

fiatA good CMO will be willing to take creative risks in marketing if they have the potential to enhance a brand’s image, generate positive publicity and increase profits. Daring to be different can be nerve wracking, but the results can be significant.


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