| Chief DIRECT Marketer
DM INSIGHTS AND ANALYSIS from the editors of Chief Marketer and DIRECTJuly 17, 2013 |
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| Global Marketing: Translation Challenges and What Languages Matter for Success |
| How Marketing Can Deliver Qualified Leads |
| Email Open Rates Continue to Rise: Epsilon |
| Global Marketing: Translation Challenges and What Languages Matter for Success
By Don DePalma
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How far should you go with translation to reach new international audienes on your website? Don DePalma shares ides for companies looking to do global marketing, in multiple countries and languages.
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| How Marketing Can Deliver Qualified Leads
By Jason Hahn
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The challenge for companies running multichannel marketing campaigns lies in the ever-present gap between marketing and sales. Laurie Beasley of Beasley Direct Marketing offers thoughts on ways to trigger more sales ready leads
| Email Open Rates Continue to Rise: Epsilon
By Beth Negus Viveiros
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Email open rates rose to 31.1% for the first quarter of 2013, a 13.5% increase over the same quarter last year, according to recently released research from Epsilon.|
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