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Chief DIRECT Marketer


from the editors of Chief Marketer and DIRECT

July 17, 2013

Chief DIRECT Marketer
Global Marketing: Translation Challenges and What Languages Matter for Success
How Marketing Can Deliver Qualified Leads
Email Open Rates Continue to Rise: Epsilon

Global Marketing: Translation Challenges and What Languages Matter for Success

By Don DePalma

international-flagsHow far should you go with translation to reach new international audienes on your website? Don DePalma shares ides for companies looking to do global marketing, in multiple countries and languages.


How Marketing Can Deliver Qualified Leads

By Jason Hahn

fingersThe challenge for companies running multichannel marketing campaigns lies in the ever-present gap between marketing and sales. Laurie Beasley of Beasley Direct Marketing offers thoughts on ways to trigger more sales ready leads


Email Open Rates Continue to Rise: Epsilon

By Beth Negus Viveiros

Business on a laptopEmail open rates rose to 31.1% for the first quarter of 2013, a 13.5% increase over the same quarter last year, according to recently released research from Epsilon.


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