Chief DIRECT Marketer

DM INSIGHTS AND ANALYSIS

from the editors of Chief Marketer, and DIRECT

August 28, 2013

Not All Customers Are For You: Prospecting 101

Event Marketing is Celebrity Cruises New Model

The Scoop From B2B LeadsCon

Announcing the 2013 PROMO PRO Awards Finalists

Not All Customers Are For You: Prospecting 101

By Beth Negus Viveiros

marcus When prospecting, remember that just because someone is interested in your business doesn't necessarily mean they're right for you. Marcus Sheridan of The Sales Lion shares why.

FULL ARTICLE

Why test The Atlantic? Because you’d reach 368,000 educated and intelligent subscribers who are curious, politically engaged and financially secure. 100+ mailers continue! Select Enhanced, Canadian, Political Affiliation, Religious/Charitable Donors, Marketing Genetics Enhanced, or International. Successful for publishing, financial, commercial, cultural, fundraising, political, Canadian and International mailers. Cindi Nowatnick, Infogroup Targeting Solutions, 402.836.6238.

Event Marketing is Celebrity Cruises New Model

By Patricia Odell

Celebrity Cruises event marketing Celebrity Cruises is using event marketing in 10 major U.S. markets to reach—and sell to—consumers face-to-face. Much of the work is new to the cruise line.

FULL ARTICLE

The Scoop From B2B LeadsCon

By Jason Hahn and Beth Negus Viveiros

Miss all the excitement of the recent B2B LeadsCon in New York? Check out these interviews with featured presenters and hear what they think about B2B social media, content marketing, optimizing your website and much more.

FULL ARTICLE

Announcing the 2013 PROMO PRO Awards Finalists

By Patricia Odell

PROMO PRO Awards The campaigns honored as PRO Award finalists once again have exceeded expectations. They are distinguished collection of promotional campaigns that set a powerful example of how agencies and brands capture consumer interest by developing exemplary creative and intriguing messaging.

FULL ARTICLE

VFW Non-Member Donors - Reach wives, moms and grandmothers with an average age of 68 and average income of $60,000. They care about their families, home and communities. Don’t pass up an opportunity to reach these active female donors! For more information, please contact Stephen Barracato at 201.865.5800 x2126.

Related Whitepapers

5 Reasons Why Preference Management is Good for Marketing ROI

Social Media Best Practices

Get Started with Social Relationship Management

Global Digital Audience Report: January-March 2013

4 Common Digital Marketing Dilemmas and Ways to Solve Them

2013 Lead Management Optimization Study: Key Trends Analysis

The CMO's Guide to Beating the Engagement Crisis

Presentation Nirvana. 40 Must See Charts for Modern Marketers

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Are you making the right calls to nurture leads? Learn how to use telemarketing to move leads through the pipeline: Download the new Harte-Hanks white paper “Moving Contacts to and through the Sales Funnel Using the Outbound Contact Center” today.

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