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Chief DIRECT Marketer


from the editors of Chief Marketer and DIRECT

August 21, 2013

Chief DIRECT Marketer
The New B2B SEO: Search Experience Optimization
Did the Gmail Tabbed Inbox Reinvent Email Marketing?
Determining the Value of Social Data and Share of Voice

The New B2B SEO: Search Experience Optimization

By Jason Hahn

lead capture campaignsOld-school B2B SEO was all about getting traffic immediately by gaming algorithms and ranking well for certain keywords. Today the definition has changed, and this requires businesses to take a much more holistic view, says Jim McKinley of 360 Partners, a speaker at last week's B2B LeadsCon.


Did the Gmail Tabbed Inbox Reinvent Email Marketing?

By Vivek Sharma

many small light bulbs equal big oneWhile it is still too early to tell the long-term impact of the Gmail tabbed inbox, at least one early study has found a small decline in open rates. Learn what the changes mean for email marketers.


Determining the Value of Social Data and Share of Voice

By Rick Miller

rick-millerCMOs and data scientists are experiencing the allure of social data as a tool to make broader marketing decisions. However, many marketers are still in the early days of establishing perspective around this data, especially at the category level.


Related Whitepapers

Get Started with Social Relationship Management

Global Digital Audience Report, January to March 2013

10 Tips: Solving Marketing’s Biggest Problem of 2013 (Gaining Opt-ins)

How Brands Can Optimize Social Strategies with Analytics White Paper

Best Practices for Marketing Excellence & Operational Efficiency

SMARTER@MARKETING: Align Message, Process, and Measurement to Deliver Sales Enablement

The CMO's Guide to Beating the Engagement Crisis

Lead Scoring. It’s Not Voodoo Marketing Anymore.

Social Media Best Practices White Paper

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