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Chief DIRECT Marketer

DM INSIGHTS AND ANALYSIS

from the editors of Chief Marketer and DIRECT

August 14, 2013

Chief DIRECT Marketer
 
Event Helps Wake Forest Baptist Medical Center Build Buzz for Research Facility
And, Action: Vine or Instagram? Five Points Brands Should Consider
Machine Translation Technologies for Global Brands

Event Helps Wake Forest Baptist Medical Center Build Buzz for Research Facility

By Beth Negus Viveiros

wake-forestA grand opening event helped Wake Forest Baptist Medical Center create buzz for a new biotech research laboratory and build brand with established and potential donors.

FULL ARTICLE

And, Action: Vine or Instagram? Five Points Brands Should Consider

By Jamie Hoerbelt

vine or instagramInstagram set off a social-video cage match when it launched Instagram Video, planting it squarely up against Vine. Here's five questions for brands to ask to help choose between Vine or Instagram.

FULL ARTICLE

Machine Translation Technologies for Global Brands

By Keith Laska

international-flagsAs the amount of content online increases, so too does the amount of content that global marketers need to consider translating, to connect with audiences both inside and outside of their enterprise. Here's five key areas that machine translation technologies can impact.

FULL ARTICLE

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