Chief DIRECT Marketer

DM INSIGHTS AND ANALYSIS

from the editors of Chief Marketer and DIRECT

May 08, 2013

Social, Email Help Charity: Water Raise Awareness

Special Report: Multichannel Marketing to Different Ethnic Segments

Weather.com Develops Targeting Solution

Social, Email Help Charity: Water Raise Awareness

By Beth Negus Viveiros

charity-water-web A combination of social media and email marketing helps charity: water fundraise to bring clean, safe drinking water to people in developing nations. “We operate within a $0 marketing budget, so we don’t use traditional marketing methods like direct mail or buying ads,” said Sarah Salisbury, digital marketing manager.

FULL ARTICLE

A Strong Foundation That Builds ResponseStamats Business Media brings you an audience of over 200,000 professionals with prime publication lists: Buildings, Interiors & Sources, Archi-Tech, Meetings East, Meetings Mid-America, Meetings South, Meetings West and Meetings Magazine Masterfile. For more info please contact Dana LaMance at MeritDirect: 914.368.1061.

Special Report: Multichannel Marketing to Different Ethnic Segments

By Beth Negus Viveiros

AARP-crop For marketers targeting ethnic segments, the added elements of different languages and traditions make life challenging. In this special report, learn how brands are connecting with different cultures for increased engagement—and ROI.

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Create new and untapped revenue streams for your business with the help of our expert Lead Generation team. Our easy-to-implement program offers a results driven approach that targets a wide-range of markets and demographics. For more information, please contact Judd Bergenfield at 201-865-5800 x2012.

Weather.com Develops Targeting Solution

By Beth Negus Viveiros

weather-web Weather.com is working with Lotame to perfect AudienceFX, the site's audience targeting solution. Learn how the site is using data variables to offer partners customized ad segments.

FULL ARTICLE

Guideposts magazine brings true stories of hope, faith, and positive thinking to its subscribers. These readers are caring, financially secure men and women. The subscribers to Angels on Earth enjoy true stories about God's angels and humans who have played angelic roles in daily life. Additional files available—contact Lynn Wallis, Infogroup Targeting Solutions, 402.836.5602.

Related Whitepapers

6 Key Marketing Trends for 2013 and Tips for Succeeding in the Year of the Customer

Strategy for Social Engagement & Monitoring: Transforming Noise to Signal

Putting Social to Work for Your Business

Want to Develop Better Marketing Campaigns? Stop Using Archiac Methods

4 Reasons Why Preference Management Matters Now

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