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Chief DIRECT Marketer


from the editors of Chief Marketer and DIRECT

May 08, 2013

Chief DIRECT Marketer
Social, Email Help Charity: Water Raise Awareness
Special Report: Multichannel Marketing to Different Ethnic Segments Develops Targeting Solution

Social, Email Help Charity: Water Raise Awareness

By Beth Negus Viveiros

charity-water-webA combination of social media and email marketing helps charity: water fundraise to bring clean, safe drinking water to people in developing nations. “We operate within a $0 marketing budget, so we don’t use traditional marketing methods like direct mail or buying ads,” said Sarah Salisbury, digital marketing manager.


Special Report: Multichannel Marketing to Different Ethnic Segments

By Beth Negus Viveiros

AARP-cropFor marketers targeting ethnic segments, the added elements of different languages and traditions make life challenging. In this special report, learn how brands are connecting with different cultures for increased engagement—and ROI.

FULL ARTICLE Develops Targeting Solution

By Beth Negus Viveiros is working with Lotame to perfect AudienceFX, the site's audience targeting solution. Learn how the site is using data variables to offer partners customized ad segments.


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