Chief DIRECT Marketer

DM INSIGHTS AND ANALYSIS

from the editors of Chief Marketer and DIRECT

May 29, 2013

Big Data Connects Online/Offline Fashion Shopping Experiences

Williams-Sonoma and Nordstrom Share What Customers Want Now

10 Tips For Online Video Success

Big Data Connects Online/Offline Fashion Shopping Experiences

By Jason Hahn

baublebar If they’re savvy enough, retailers can leverage Big Data to create a better experience for shoppers both online and offline. Learn how retailers are using data to connect in-store, mobile and web elements for increased engagement.

FULL ARTICLE

Reach 36,800+ Last 3 Month Buyers Age 50+. Sweep those dusty old mail plans under the rug, and power up your results with buyers of Shark and Ninja DRTV products! CLICK HERE for a full listing of Shark and Ninja Home Solutions datacards. For more information, please contact Anna Feely at 201.865.5800 x2113.

Williams-Sonoma and Nordstrom Share What Customers Want Now

By Beth Negus Viveiros

No matter what channel they’re shopping in, all customers today want one thing—a seamless experience. Williams-Sonoma CMO Pat Connolly and Nordstrom Direct president Jamie Nordstrom share ideas on making your business a customer-led enterprise.

FULL ARTICLE

The Atlantic file offers nearly 360,000 active subscribers, has 100+ continuations, and is successful for publishing, financial, commercial, cultural, fundraising, political, Canadian and International mailers! Donors by Cause, Political Affiliation, International, Canadian, and Enhanced files are also available. Contact Cindi Nowatnick at Infogroup Targeting Solutions, 402.836.6238.

10 Tips For Online Video Success

By John Douglas

ten-595 Consumers are watching video everywhere, and marketers need to be prepared. Here are some best practices to help you succeed in the brave new world of video convergence.

FULL ARTICLE

With Key Life Event files from Infogroup Targeting Solutions, you’ll have consumer behavioral data, prospect/customer emails, and social network marketing solutions via multiple channels at your finger tips—real-time life event data that will fit your business model! Contact Matt Musikar at Infogroup Targeting Solutions, 402.836.5646.

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