Chief DIRECT Marketer

DM INSIGHTS AND ANALYSIS

from the editors of Chief Marketer and DIRECT

May 15, 2013

Nonprofits Struggle to Turn Friends and Followers into Donors

Six Things Marketers Need to Know Before Dialing a Cell Phone

Obama, Bone Regrowth and Video Raise Awareness of Cleveland Clinic

Nonprofits Struggle to Turn Friends and Followers into Donors

By Beth Negus Viveiros

wounded-warrior People are quick to like causes they support on Facebook, or follow them on Twitter. Still, they're not so quick to open their wallets. In this special report, learn how nonprofits are utilizing social media to build relationships and donors.

FULL ARTICLE

Apparel buyers your audience?

Marketing Genetics enables you to accurately identify prospects who match your "best customer DNA." 30MM+ Last 12 Month Apparel/Accessories Buyers! This rich prospecting repository offers direct response RFM data by channel, pay method and category purchases. Contact Heather Winnicki-Mateus at Infogroup Targeting Solutions for specific counts, 402.836.5695—ask about incentives!

Six Things Marketers Need to Know Before Dialing a Cell Phone

By Rob Tate

iphone In October, new FCC rules will require marketers to obtain prior written consent to call or text consumer cell phones for solicitation purposes. Learn how you need to be prepared to get permission—or pay the price.

FULL ARTICLE

OmniChannelBASE is Rocket Fuel for your Lead Programs.

OmniChannelBASE brings together robust and responsive market-leading data from prestigious publishers, catalogers and other sources. Deep, reliable, clean data fuel at the top of your program lead to meaningful conversations with prospects, and ultimately sales. For more info contact: Anthony Carraturo at 914.368.1083.

Obama, Bone Regrowth and Video Raise Awareness of Cleveland Clinic

By Patricia Odell

facebookclinic595 The Cleveland Clinic increased brand awareness through an aggressive content marketing strategy. Cynthia Galbincea, executive director, marketing communications, shares how they used video and social to accomplish their goals.

FULL ARTICLE

Email Marketing Integration & Automation - The Path to More Sales.

Email Marketing is still the primary driver of ROI. But that's far from the end of the story. It's just the beginning... Top marketers aren't just SPENDING MORE, they're SPENDING SMARTER by making email work with other digital platforms. Learn how to successfully incorporate social, video and marketing automation into your Email Marketing strategy. Download this FREE eGuide Today!

Bookspan has the lists to fulfill your marketing needs. With book clubs that cover everything from mystery to military to children’s books, and more, Bookspan offers MILLIONS of members who make great prospects for a variety of offers! For more information, contact Mary Ann Montalbano at 201.865.5800 x2204.

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Japs-Olson is a complete direct mail printer, including: sheetfed printing, web printing, web-to-print, commingling, storefront website, inserting, bindery, imaging and more. We offer the best combination of innovative technology and service in the industry. Contact Debbie Roth to receive a sample packet. 952-912-1440.

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