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Chief Direct Marketer March 23, 2016
Motel 6 Targets Road Warriors With Mobile First Strategy
A new responsive website has resulted in a 38% lift in mobile conversions and a 45% lift in desktop conversions for Motel 6.
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SPONSORED BY:
Find Your Next Prospect, Lead and Customer Here! OmniChannelBASE
Contact:  Chris Blohm at 669.231.4573.
Special Report: Storytelling Through Video 
Video accounts for 64% of all web traffic, and is projected to reach 80% by 2019. In this special report, discover an inside look at how Great Wolf Lodge added storytelling through video as a way to reach Millennials and Hispanics.
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SPONSORED BY:
Tap into the Power of Self-reported B2B Data
Get unrivaled access to decision makers across virtually every industry.
User Retention and Engagement is Key For Mobile Apps
Users are up to their necks in mobile apps, and many are deleted quickly. How can you increase engagement and retention?
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Is an Affiliate Program Right for You?
If managed properly, an affiliate marketing program can account for 5 to 15 percent of your brand’s online revenue. Is it right for your company?
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SPONSORED BY:
B2B LeadsCon 2016: Acquire. Nurture. Convert.
Register to learn the latest tools, tips and techniques in B2B lead generation –Best Price until May 6th!
Chief Data Marketer

Adobe Debuts Cross-Device Co-op
The Adobe Marketing Cloud Device Co-op debuted this week, which could link up to 1.2 million consumer devices worldwide.
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Loyalty Marketing: Where it is & Where to Go from Here
The state of loyalty marketing indicates there's plenty of work to be done. Here's a run down to reinvent the customer experience.
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Optimizing Marketing Automation: Special Report 
As customer touchpoints increase and audiences become more demanding, the importance of marketing automation to help manage interactions both before and after the sale continues to grow. Learn how to optimize automation to improve your engagement and ROI.
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Owning the Customer Journey to Improve B2B Sales
Many B2B firms struggle with today’s content-heavy sales process. Only 27% of the leads marketers send to sales teams are qualified; 79% don't convert.
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Job Opportunities

Global Marketing Manager – Control Solutions
GE Oil & Gas, Minden, NV

Marketing Manager
American society for Clinical Pathology, Chicago, IL

Category Marketing Manager - Road
Advanced Sports Inc, Philadelphia, Pennsylvania

Consumer Marketing Director
ProCirc, New York, NY

Marketing Manager / Coordinator
vbeaute, New York, NY

Brand Marketing Manager
Stila Cosmetics, New York, NY
 
Related Content

Ascend2 Data Driven Marketing Trends Research Report
As marketers become more focused on improving the customer experience, it’s critical to include high quality data as a foundation for data-driven marketing efforts. Learn about the impact of data quality on marketers and how they are overcoming the most challenging obstacles to data-driven marketing success.

The Art of B2B Creative
B2B creative needs to engage users at multiple points in the sales funnel. To succeed, marketers must craft marketing materials that not only promote the product or service, but also fill the readers need for information. In this special report, discover trends and tricks for creative that converts.
 
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