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Chief DATA Marketer

Best practices in prospecting & mining customer data

from the editors of Chief Marketer, PROMO and DIRECT

September 30, 2013

Chief WEB Marketer
Chief Marketer’s 2013 Annual Social Media Survey
Why You Should Rethink Your Business Communications Strategy
Chief Marketer Listline

Chief Marketer’s 2013 Annual Social Media Survey

By Beth Negus Viveiros

Chief Marketer’s annual survey shows that social marketing has gone mainstream. In this special report, learn what tools marketers are using for social campaign management, how marketers assign responsibility for content creation, where social budget dollars are being spent, the biggest challenges to social success and more, 

Why You Should Rethink Your Business Communications Strategy

By Bob Wise

lead capture campaignsWhen you are comparing enterprise business communications systems, it’s easy to get caught up in all the specifications, features and glitzy demos provided by different vendors. Here's some ideas for getting a system that works for your needs.

Chief Marketer Listline 

By Casey McClay

cat-website-1New-to-market lists featured this week from Chief Marketer and NextMark include Pet Owners and Mom365 Email.

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