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Chief DATA Marketer

Best practices in prospecting & mining customer data

from the editors of Chief Marketer, PROMO and DIRECT

September 03, 2013

Chief WEB Marketer
Get Ready for Engagement Scoring: Four Key Steps
The 7 Elements of Landing Pages That Marketers Must Test
Chief Marketer Listline

Get Ready for Engagement Scoring: Four Key Steps

By Phil Hussey

scoreboardMany marketers are unable to interpret critical purchasing cues because they can’t track engagement across channels. A study from 89 Degrees suggests ways marketers can track and interpret that precious data.

The 7 Elements of Landing Pages That Marketers Must Test

By Jason Hahn

landing pagesTo maximize the effectiveness of landing pages marketers must question and analyze a number of on-page elements,even if they’re satisfied with the performance.

Chief Marketer Listline 

By Casey McClay

telefloraEach week, Chief Marketer and NextMark offer a selection of files new to market. Lists featured this week include Teleflora and LatinFinance.

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